THE BUSINESSMAN BY OGU BABAFEMI OKECHUKWU by OGU BABAFEMI OKECHUKWU - HTML preview

THE

BUSINESS MAN

HOW TO BUILD YOUR OWN

BRAND

OGU BABAFEMI OKECHUKWU

AN ENTREPRENUER & AN UNDERGRADUATE

PR

P E

R F

E A

F C

A E

C

Once upon a time, there was a young hustler with a passion for turning his ideas into reality. He had always dreamed of starting his own business, and after years of being a worker and a salary earner, he decided to take the leap. He knew that starting a business would be a challenge, but he was determined to make it a success.

Without encouragement and no guidance, the young hustler founded a business that offers 02

variety of services to his customers and that makes his business unique and different from other businesses in the his field.

He was driven by a desire to make a difference in the world, and he worked tirelessly to turn his vision into a reality. Through hard work, dedication, and a commitment to winning, the business quickly gained a reputation for its innovative solutions and customer-focused approach. Today, the young man's dream has becoming a reality, and his business continues to thrive across the country.

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variety of services to his customers and that makes his business unique and different from other businesses in the his field.

He was driven by a desire to make a difference in the world, and he worked tirelessly to turn his vision into a reality. Through hard work, dedication, and a commitment to winning, the business quickly gained a reputation for its innovative solutions and customer-focused approach. Today, the young man's dream has becoming a reality, and his business continues to thrive across the country.

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The young hustler in question is the author of this book, and he’s using this medium to share his opinions and ideas due to his experiences as an uprising entrepreneur to teach aspiring entrepreneurs on how they can build a personal brand for themselves and how their brands can standout among other brands in their field/industry.

According to Charlie Bennett in one of his books, he said, ‘Your 9-5 won't make you rich. Sure you'll get a pension, but that'll be worth fuck all in 40 years. The easiest way to get rich is to build your own business.

Control your income and you'll control your outcome.’

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Building a personal brand is EASY, not hard. If I can do it, then you can.

All you have to do is focus on a few key elements and this book contains the 10 key elements that'll help you escalate and skyrocket your personal brand: 1. GENUINENESS: Genuineness refers to being authentic and true to oneself. It's about being sincere and honest in your thoughts, feelings, and actions.

It involves staying true to your values, being pure, and presenting your true self. Being genuine is important for creating a strong 06

personal brand because it helps to establish trust and credibility with your customers. When you are authentic and true to yourself, people are more likely to connect with you and value your opinions.

This can lead to increased influence and a stronger personal brand overall.

ADVANTAGES OF GENUINENESS : Establishes trust

Credibility

Strong connection, with your customers.

Creates deeper connections.

Promotes Positivity.

Enhances Creativity 07

2.

BE

CONSISTENT

IN

YOUR

BRANDING:

Being consistent in your branding is essential to building a strong personal brand. Consistency helps your customers recognize and remember you, and it builds trust and credibility with them. To be consistent, you should use the same colors, fonts, logos, and messaging across all of your platforms and marketing materials. This means that your website, social media profiles, business cards, and any other promotional materials should all have a same look and same feel.

Consistency also means that you should post regularly and keep your messaging on-brand.

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3. STAY TRUE TO YOUR VALUES

AND BELIEFS:

Staying true to your values and beliefs is an important aspect of building a strong personal brand.

When you are authentic and true to yourself, you will attract people who share your values and beliefs and who will support you. This means that you should be clear about what you stand for and what you believe in, and you should communicate this to your audience. By doing this, you will create a strong connection with your customers, and they will be more likely to trust and respect you. Additionally, staying true to your values and beliefs will help you make better decisions and stay 09

focused on your goals. When you are clear about what you stand for, you will be better equipped to make choices that align with your values and that will help you achieve your objectives. Overall, staying true to your values and beliefs is an important part of building a personal brand that is authentic, trustworthy, and successful.

4. COLLABORATE WITH

CELEBRITIES OR INFLUENCERS: Collaborating with other brands or influencers is a great way to expand your reach and build your personal brand. By partnering with others who share your values and target 10

audience, you can create content that is more engaging and valuable to your audience. Collaborations can take many forms, from co-creating content to hosting joint events or promotions. When you collaborate with celebrities or influencers, you also gain access to their audience, which can help you grow your own number of customers. Additionally, collaborations can help you build relationships with other professionals in your field , which can lead to new opportunities and partnerships in the future. You should also be clear about your goals and expectations for the collaboration, and you should communicate openly and regularly throughout the process.

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Overall, collaborating with other brands or influencers is a great way to build your personal brand, expand your reach, and create valuable content for your customers .

5. NETWORKING OR CO-BRANDING

(CO-SIGN) WITH OTHER BRANDS IN

YOUR FIELD:

Networking and Co-Branding with other brands in your field are strategies that involve two or more brands collaborating to create a new product, service, or experience that benefits both parties. It is a powerful way to reach new customers, enhance brand value, and generate more revenue. By combining their strengths and resources, brands can 12

create a unique offering that appeals to a wider or different market segment, or that fills a gap in the industry. The major benefit of Networking or Co-Branding with other brands in your field is that they can enhance the value and reputation of the brands involved. By associating

with

another

reputable and trusted brand, brands

can

support

their

partner's credibility, skill, and quality. This can improve their image,

positioning,

and

differentiation in the market, and create a positive perception among customers.

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6. BUILD A BRAND COMMUNITY: A brand community is a collection of individuals who showcase brand loyalty by being emotionally invested in the brand. Like they say,

‘Charity begins at home’. Not only are they regular customers who buy from your brand frequently, but they are also the ones who tell their families, friends, coworkers, and acquaintances about your brand.

They are also the people who read all your new content, follow your social accounts, and actively participate in your brand’s promotions and other activities.

They share your content with others, leave reviews, and highly recommend your products or 14

services for other people. Most importantly, they are the group that connects to your brand and genuinely enjoys seeing what your brand does.

7. BE RESPONSIVE TO YOUR

AUDIENCE:

Being responsive to your audience is crucial for building a strong personal brand and connecting with your audience. When your audience reaches out to you, whether it's through social media, email, or other channels, it's important to respond in a timely and thoughtful manner.

By responding promptly, you show your audience that you value their feedback and that you are also 15

committed to providing a great experience. Additionally, responding to your audience can help you build trust and a great bond, which can lead to increased engagement and loyalty. When you respond to your audience, it's important to be authentic and genuine, and to provide helpful and informative answers to their questions. By being responsive, you can create a positive and engaging experience for your customers, which can help you build a strong personal brand and connect with your audience on a deeper level.

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8. BUILD A TEAM IN YOUR BRAND

(EMPLOYEE/WORKER): Building a team for your brand is important to ensure that everyone is on the same page and working towards a common goal.

It's important to hire employees that are a good fit for your company culture and have the necessary skills to help your brand succeed. Once you have your team in place, it's important to advance a positive work environment and encourage open communication. Team building can help a brand increase its productivity by encouraging employees to work toward a common goal to reach objectives.

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Hiring the right people is the most important part of building a strong team.

9. MAINTAIN A BOSS/EMPLOYEE

RELATIONSHIP:

Maintaining a boss/employee relationship involves setting clear expectations, giving feedback, providing necessary information, interacting and communicating with each other on a regular basis. It's important to be approachable and open to feedback from your employees, while still maintaining the authority necessary to make decisions as a boss of the business or leader of the team.

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Additionally, showing appreciation for your employees'

hard work and providing opportunities for growth and development can help strengthen your relationship with them.

10. CONTINUOUS LEARNING AND

IMPROVEMENT:

Continuous learning and improvement is the process of acquiring new knowledge, skills, and competencies throughout your career and personal life. It involves a commitment to personal and professional growth, and a willingness to adapt to change and embrace 19

new opportunities. Continuous learning and improvement can help individuals enhance their skills, knowledge, and abilities, and lead to greater success and fulfillment in their personal and professional lives. By staying up-to-date on trends, technologies, and best practices in their industry, individuals can keep their skills and knowledge relevant and valuable, and build their reputation as a thought leader.

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