The Best Way to Get Free Press
It’s a given fact that traditional press releases have the ability to drive extra traffic to a website. The good news is there is a more effective way to get free press without going through the motions of going traditional.
HelpAReporter.com, also known as HARO or Help a Reporter, is a website that is considered as one of the best tools for getting free press. This highly effective online tool has helped people successfully be featured on popular media channels such as CNN, Forbes, The New York Times, The Wall Street Journal and HuffingtonPost.com along with many kinds of media exposure.
HARO is essentially a mailing list that can connect journalists to the right people who can help them with their stories and give them the right exposure. So if a journalist is working on an interesting story that revolves around pet lovers who put up their own websites to help others like them, they send information to HARO about the types of people they would want to interview. If you are one of those people that would be of great help to the story, you could directly contact those journalists through email. HARO will send up to three emails per day containing around two to 10 queries per email, which you can then respond to if it concerns your market.
The free service website started out as a modest Facebook group called “If I can help a reporter out, I will.” The group gathered steam and grew in a huge number that owner Peter Shankman started to send queries via email. Its now 100,000 members are currrently get free exposure deals.
HARO’s website is hands down one of the best ways to get some free press coverage for your website. It connects you to journalists who are actively looking for insights and input for stories that can be released to the media.
Sing up at http://www.helpareporter.com or follow their Twitter account at http://twitter.com/helpareporter. You can also sponsor an ad on their newsletter, which are received by 100,000 loyal subscribers. Go through some of the many testimonials found at http://helpareporter.com/tetimonials.