Website Favicon:
When searching on mobile (which is what most people do) - you’ll get to see the favicon logos near each URL link.
If you don’t have one installed on your website, it will just show a grey circle like this:
It’s not much, but it makes a difference.
Most big brands have this, and as a local business owner, you need to have it too.
If you don’t have a website at all, create one as soon as you can, and make sure it’s on WordPress.
A lot of people don't think about simple things like this, but that’s what makes the difference.
Another great tip is to have your phone number in text instead of as an image. Making sure your website says Copyrights 2021 at the bottom of the page, or whatever the current year is.
Also make sure to:
If you have a relatively competent web designer, they can do this for you. And, if your website's years old and no one's touched it in a long time, someone on Fiverr can fix this for you for 50 bucks.