Fantastic New You! An Introductory Guide to Achieving an Astonishing Transformation in Your Weight and Appearance by Mark Ellison - HTML preview

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1. They Know An EFFECTIVE

Weight Loss Program

They Consistently Follow The

Effective Weight Loss Program

2. They’re MOTIVATED Enough

to Consistently Follow It

Without question, it is true that a successful slimmer follows an effective program and reaches the weight they’d love to be because…

1. They know an EFFECTIVE Approach to lose weight, and

2. They are MOTIVATED enough to consistently follow it until they reach their target weight,

But just knowing that is next to useless, if you too want to achieve your weight loss dream.

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Just knowing those 2 apparent causes of their success won’t necessarily give you an EFFECTIVE approach, and it definitely won’t make you MOTIVATED enough to follow it.

We have to follow the trail of their success one step further back, and ask…

HOW COME they had and Effective Approach?

and

WHY were they Motivated Enough to consistently follow it until they reached their dream weight?

I have been researching the answers to those 2 questions for the last 20 years, and those answers are the vital keys to you rapidly becoming as slim as you would love to be.

Two decades of research make it abundantly clear that the outstanding weight loss successes have an Effective Way to get slim and Enough Motivation to consistently follow it BECAUSE

they have The 4 Key Factors of Weight Loss Success in place.

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Key Factor No. 1

They Know An EFFECTIVE

Key Factor No. 2

Weight Loss Program

They’re MOTIVATED Enough to

Key Factor No. 3

Consistently Follow It

Key Factor No. 4

Take a look at the following diagram. It summarizes how The 4 Key Factors of Weight Loss Success causes a person to consistently follow an Effective Weight Loss Program and rapidly become as slim as they would love to be.

If you’ve ever wondered why some people have been able to get themselves to lose all of their excess weight and become slim, whilst you just keep yo-yoing up to heavier and heavier weights, you are about to find out.

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The 4 Key Factors of Outstanding Weight Loss Success

Key Factor No. 1

Key Factor No. 2

The Weight

They Consistently Follow An

They Love

Effective Weight Loss Program

To Be

Key Factor No. 3

Key Factor No. 4

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Before you read about those 4 incredible keys to your new slim life, I would like to share with you the three most important principles I have found to be true after extensively researching the science of successful weight loss and working with 1000’s of people for over 2 decades.

Firstly, I believe that it’s not only difficult to lose your excess weight without the 4 Key Factors of Weight Loss Success in place, I believe it is impossible!

Very few slimmers begin their weight loss program with all of the 4 Key Factors in place. In fact, many slimmer’s attempt to lose weight with only 1 or even NONE of the Key Factors in place at all. It’s like they are trying to drive to their destination without any wheels on their car.

They’re going no-where!!

So many slimmer’s think that they only need a diet, and then they will get slim. And often the diet they actually follow isn’t effective for them anyway.

Is it any wonder they have difficulty getting themselves to follow their program when the diet they have isn’t necessarily EFFECTIVE (i.e. it doesn’t work), and on top of that, they don’t feel MOTIVATED enough to consistently follow it?

Clearly they are trying to lose weight without the 4 Factors of Weight Loss Success in place.

Without EACH of the 4 Key Factors in place ENOUGH, then their failure is inevitable, and it’s just a matter of time before they give up and start getting even fatter.

Take a look at the following diagram.

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The 4 Possible Causes That Guarantee Weight Loss Failure

Key Factor No. 1

NOT in Place Enough

Key Factor No. 2

NOT in Place Enough

They Stay

They DON’T Consistently

Overweight

Follow An Effective Program

or Get Fatter

Key Factor No. 3

NOT in Place Enough

Key Factor No. 4

NOT in Place Enough

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Not having one or more of The Key Factors of Weight Loss Success in place enough is why over 90% of ALL slimmer’s are failing to reach and stay at the weight they would love to be, but instead are getting fatter and fatter over time.

It’s also the real reason why so many slimmers repeatedly fail to lose weight. It isn’t because they have a slow metabolism or because they are genetically pre-disposed to be fat or because they have no will-power. After researching the subject for over 20 years, I can tell you that it’s because they keep trying to lose weight without the 4 Key Factors in place that any slimmer needs in order to succeed.

Here’s the second important principle I have found to be true…

I believe that when ANY slimmer puts the 4 Key Factors of Weight Loss Success in place, and they keep them in place until they reach the weight they would love to be, then it’s virtually impossible for them to fail.

That’s a huge statement to make, and it doesn’t come from some desire to “hype” up what I am saying, but from years of research into what really makes the difference between ordinary people who fail again and again, and ordinary people who achieve outstanding success.

Thirdly, I believe that nearly all of the weight loss programs available today FAIL to even mention all of the 4 Key Factors of Weight Loss Success, never mind help slimmer’s to put them all in place.

Is it any wonder that over 270 million slimmers are failing? They are not being given the 4 Key Factors anyone would need in order to successfully lose weight. Neither the medical industry nor the diet industries are effectively giving slimmers what they need to get slim.

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If you have ever blamed yourself or your will-power for your excess weight, then stop. It’s not your fault or the result of any imagined lack in you. If you have ever felt like a worthless, unattractive failure that has no will-power or self-control, then stop right now…

It’s NOT You!!

I’ve never met you, but just like the other 270 million mis-led slimmer’s, I have no doubt that you are a very capable, worthy person who will absolutely achieve your ideal weight if you are only given a proper chance to do that.

The more I have researched the multitude of approaches in the weight loss market, the more I have been staggered at the level of mis-information and the utterly pathetic approaches that are being touted as effective.

As you are about to find out, you don’t need to miss out on being ideally slim and feeling great about yourself anymore. You no longer need to look longingly at those slim fitting clothes in your wardrobe and feel sad about never fitting into them again.

In the pages that follow, you can read what it really takes to reach the weight you would love to be. You can learn the real keys to phenomenal weight loss success from someone who has not only researched the subject for twenty years, but who has made their own astonishing transformation in their weight, health, energy level, Biological Age, and appearance. You can

http://www.fantasticnewyou.com “How to rapidly reach your ideal weight and look amazing!”

start looking forward to being slim again, and begin to feel the excitement of looking great once more.

Remember what you read above. After working in this field for 20 years, I believe that…

“The 4 Key Factors that lead to outstanding weight loss success can be implemented by anyone. Including you! ”

“When ANY slimmer puts the 4 Key Factors of Weight Loss Success in place, and they keep them in place until they reach the weight they would love to be, then it’s virtually impossible for them to fail”.

Here’s your Master Plan for rapidly becoming the weight you’d love to be…

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Your Master Plan For Rapidly Becoming The Weight You’d Love To Be

Key Factor No. 1

Key Factor No. 2

The Weight

You Follow An Effective

You’d Love

Weight Loss Program

To Be

Key Factor No. 3

Key Factor No. 4

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Now that you know there are 4 Key Factors that bring about astonishing transformations in people’s weight and appearance, let’s find out what they are, and why they’re absolutely essential...

The Typical Pattern of Weight Loss Failure

There are two main ways in which people fail to lose weight.

Firstly, lots of people fail to lose weight simply because they attempt to do so with a program that does NOT work for them. They follow their ineffective program religiously, but when they get on the weighting scale day after day, they haven’t lost a single pound. Clearly they need an approach that will work A LOT better for them than that.

As frequently as this happens, I don’t believe it is the most common way in which people fail to get slim.

Here’s the second way…

So often, slimmer’s do lose some weight, and then they put it right back on again before they get anywhere near the weight they’d love to be. What’s going on there?

We know they’d love to be slim, and they’ve even got a weight loss approach that works for them, but they keep prematurely breaking their diet. Why are they staying overweight or remaining obese when they have the means to be ideally slim and look fantastic?

Let’s find out…

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Meet Sally. She’s 36 years old and over the last few years she has been gaining weight at an increasing rate. She’s now 20 pounds overweight, and she feels tired, unattractive, and frumpy. She would love to be as slim as she used to be in her 20’s, and look great in her old pair of favourite jeans once again, but she just hasn’t been able to get herself to stick to a diet.

No matter how many magazines she reads telling her about the latest fad diets and top 10 diet tips, she just hasn’t been able to stay on a diet beyond 11am of Day 1.

It’s as if being overweight is emotionally distressing, but not distressing enough to get her to really put her mind to losing the weight.

But last week that all changed in a single moment. A rather insensitive co-worker, who should have been reprimanded by his manager, publicly pointed out how much heavier and chunky looking Sally had become in the last few months. And some of her colleagues agreed and started to laugh and tease her about it. AHHH!!!!

In that moment the humiliation she felt about being overweight went through the roof, and that was it. Without question she was immediately going on a diet, and this time she would stick to it and get slim.

Psychologists call that “going over Emotional Threshold” from a bearable level of distress that we can live with and not do anything about, to an unbearable level of distress that is so emotionally painful we have to take immediate action to avoid it.

Driven by her new unbearable level of distress about being so overweight, Sally stuck to her diet for the next 3 weeks and successfully lost 8 pounds. She was well on her way to losing all 20 pounds.

http://www.fantasticnewyou.com “How to rapidly reach your ideal weight and look amazing!”

At this point, many people would think that Sally was on track to succeed and lose all of her 20

excess pounds. But they’d be wrong!! Dead wrong!! And they’d be shocked to know that Sally had been on track to completely fail and end up just as fat again from the very first moment of her diet!

Can you imagine going through all of the hardship of a diet, when in fact you are virtually guaranteed to completely fail and end up just as fat again? How unfair is that? But incredibly it’s exactly what is happening for the vast majority of dieters.

They are setting out on their diets without all of the 4 Key Factors they need in place to succeed, and as a result they are virtually guaranteed from Day 1 to become just another weight loss failure.

Let’s get back to Sally...

Having stuck rigidly to her diet for the last 3 weeks, and lost 8 pounds, she feels very proud of what she has accomplished. And so she should. She’s done really well. But unfortunately, because no-one helped Sally to put in place “The 4 Key Factors of Weight Loss Success”

when she began, she’s about to put all of the weight she has lost right back on again, and feel miserable, unattractive, and worthless.

It’s very sad, but it happens to millions of poorly instructed dieters all over the world again and again.

Having lost 8 pounds, Sally no longer feels an unbearable amount of distress about her weight.

She now feels that it’s not too bad. In psychological terms, Sally’s level of distress about her weight has reduced and come back below Emotional Threshold from an unbearable level of distress to a lower level she can put up with WITHOUT FEELING SHE HAS TO DO

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ANYTHING ABOUT IT.

Being on her diet is no longer a “MUST”. It’s now just something she “ought” to do, and it won’t be the end of the world if she doesn’t. Uh Oh! Trouble Ahead!!

After work Sally’s friend comes to visit. And because Sally is feeling better about her new lighter weight and proud of her weight loss achievement, she says, “Oh what the heck, I’ve done really well. Let’s have a piece of cake to celebrate. I’ll just have one small piece”.

Boy does that taste good, and without the powerful MUST LEVEL drive in place to make her stick to her diet, one piece becomes two, and three and four. And 6 weeks later, Sally has eaten her way right back to 20 pounds overweight again.

And at that point, it’s just a matter of time before she feels too much distress about her excess weight, and starts another diet that is also doomed to complete failure. She’ll stick with that next diet for a few weeks, until the distress about her excess weight lowers and becomes bearable again, and then she’ll eat her way right back to 20 pounds overweight once more.

And she’ll keep going around that Vicious Cycle of Weight Loss Failure again and again, year after year, never getting to her desired weight.

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The Vicious Cycle of Weight Loss Failure