The Billion Dollar Hoax by Chris Brisson - HTML preview

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The Real Facts About Your Pills and Tablets

If your home is like most, your cupboard is filled with mineral and vitamin pills or tablets. Unfortunately, the majority of these products were made in the exact opposite fashion appropriate for the body. In fact, their engineering is specifically designed for bottom dollar profit, not better health!

To understand this dilemma, let’s you and I do a quick exercise. Let’s suppose we decide to go into business together. In fact, we decide to go into the traditional supplement business to sell tablets and pills.

 Well, let’s get at it!

First off, let’s pick a product-how about a calcium supplement? Next we need raw materials to make the product with. Since we are in business our goal is to turn a profit, right? So we want to buy low cost raw materials. How about the number 1 used ingredient in most calcium supplements and fortunately it’s one of the cheapest you can find too, calcium carbonate, the blackboard chalk we talked about earlier!

Second, we need machines to put the product together. The traditional machine used to make supplement tablets is called, appropriately, a “tablet press.” These machines use intense pressure and heat to form the tablet. A very dense packed tablet is now formed think about the last time you tried to cut one in half it’s packed so tight you can barely break it. Just maybe this wasn’t the form nature had in mind for our body to liberate nutrients from, but never mind, we’re in business!

Now, we also need materials to help the machine run smoothly and substances to help GLUE the tablet together so it keeps its shape. In fact, as we learn our new business, we now know that on average, 50% of the tablet isn’t even nutrient! It’s filled with glues (like povidone or some type of sugar) and other substances called flow agents. These flow agents are substances used to help the powders run smoothly through the machine-things like magnesium stearate or calcium stearate.

In addition, we learn that the majority of pill, tablet, and capsule manufacturers have standardized molds for their supplements with specific size requirements. Simply put, in order to have a standard size tablet, other things beside nutrients will need to be added to fill up the space.

These other things, known as excipients, act as insoluble binders, lubricants, colorants, preservatives, and flavoring agents, which are mainly intended to help the machinery last a long time and run better. These also aid in the preservation of the tablet. Now, these fillers may help the machines run more smoothly and help to keep water out of the product, but are not designed to benefit human cells and tissues. In fact, they can actually be harmful to the body since the majority of these fillers are derived from sugars, starches, yeast, or powders that the consumer is unaware of. The result, as recent studies have shown, is these substances are used so frequently so many products, that people are actually developing allergies and food intolerances to these components.

And if that wasn’t enough, many of these ingredients interfere with digestion because they are not water-soluble they actually bind and help glue the product together making it nearly impossible for the body to use. Substances like magnesium stearate, calcium stearate, and stearic acid, are all wax like substance that coat nutrients, making them virtually insoluble in water. What’s worse, these substances actually interfere with the normal digestive process. To see it for yourself, crush a tablet of empty a capsule with a stearate ingredient into a glass of water, stir vigorously, and watch the nutrients float to the top, undissolved.

Now let’s get back to business. We have another issue to address in the making of our product, it’s the shelf life. Now, do we want our products to last a little or along time on the store shelf? As long as possible, right? One of the things in food science to ensure this happens is to keep water out. That’s why candy bars are wrapped and cereals are sealed to keep moisture out. Tablet manufacturers often coat the outside of their tablets with shellac or wax-substances like hydroxypropyl methycellulose and that’s why so many tablets or pills have a shiny look to them when you pull them out!

And so finally we’re finished. We’ve created a product with a cheap raw material, we’ve run it through a pressing machine with glue and other substances, and then coated it with wax to further keep water out! Congratulations! Our potential customers can now buy a cheap, half-nutrient, condensed, pressed, glued, and waxed over tablet with a three to five year shelf life. Get this, our customers might even believe it’s going to help them because we also put some great commercials on TV and wrapped the product in a pretty pink label.

Don’t believe it. Well let’s go through the label of one of America’s bestselling supplements to drive the point home... if you’ve got one at home, grab it right now off your shelf and look for yourself.

What’s in my Calcium Supplement?

  1. First ingredient, Calcium carbonate, well we know that’s blackboard chalk or bathtub scum, insoluble in water.
  2. Second ingredient, Maltodextrin-a type of sugar that gets sticky when wet and helps GLUE the product together.
  3. Third ingredient: Cellulose-this is a common, NON-nutritive filler to help take up space.
  4. Fourth Ingredient: Soy Polysaccharides—another sticky substance to help hold it all together.
  5. My favorite ingredient, number five: Hydroxymethyl proppyl cellulose-a waxy coating agent to keep water out.
  6. Number six: corn starch-another filler/binder.
  7. Number seven: Vitamin D that’s all it says Vitamin D – technically by law they need to tell you what type of vitamin D it is because there are different forms to pick form. I hope they picked a good one.
  8. Anyway, ingredient number eight: Polyethylene glycol. WOW! Isn’t ethylene glycol in antifreeze? What is its related compound doing in my supplement? Polyethylene glycol (PEG) is a, waxy solid that is used extensively in the cosmetic and toiletry industry! Did you know that it is used to stabilize types of wood to keep it from cracking, splitting or shrinking?

Here they are, one of the top selling calcium products in the country-promising hope to every consumer who’s seen their ad on TV, in the magazines or in the newspapers. And unfortunately the same product Grandma Ray has been WASTING her money on for the last 30 years, because she simply didn’t know.

Other common ingredients you may find are povidone, magnesium stearate, stearic acid, triacetin, calcium stearate, microcrystalline cellulose, or titanium dioxide! And don’t forget your FD&C artificial colorants! And these are just the top of the list!

Now, this information is not meant to describe ALL pills or tablets as not of value. Some manufacturers and tablets designs are better than others~ the challenge is finding those of value. However, and this is important, no matter the form of the pill or tablet, no matter who makes it, DIGESTION is absolutely required to start the nutrients on their way to being used.

Ionic Minerals and a CellReady Design

A key component to minerals being bioavailable to the body requires cells and tissues to recognize them as nutrients. When you go to your brother or sister’s house and ring the doorbell, most likely they go to the door and look out the window first to see who it is. Then, by seeing you and recognizing you, the door quickly swings open for you to enter. This same principle applies inside the body. The key phrase to remember is “recognizable physical characteristics” or a cell-ready design.

If it can, digestion is the process that helps our bodies recognizes what we put into it as nutrients. Realize that the digestive process is complicated, with literally thousands of functions and requirements to run smoothly. And one of the main goals of digestion is liberate minerals. During this process, mineral particles, which are polar substances, are then activated to an ionic form. This ionization process is essential, not only for absorption, but for the assimilation of minerals into the cells. It is that absorption, but for the assimilation of minerals into the cells. It is that ionic or polar charge on the particle that helps our cells recognize things as nutrients.

 Without this ionization process occurring, there is no way a mineral particle will ever be efficiently allowed into the cells of the body. Simply put, it is not-cell-ready!

 As Professors Rosenberg and Solomons of the Massachusetts Institute of Technology, known as MIT, concluded, after numerous studies on mineral absorption in humans:

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Unfortunately, the majority of tablets, pills and chelated products are not designed to be easily digested. Remember talking about the ingredients and how these products are made? And even colloidal products, despite having mineral particles suspended in liquid, are simply putting ROCKS into our bodies. Remember what happens to the swallowed copper penny?

The single biggest challenge in ionizing either tablet, pill, chelated or colloidal mineral products, is the fact their mineral ingredients, again, crushed up rocks, are not soluble. They human body cannot efficiently ionize things that are not soluble it is impossible! And rocks are not soluble as we discussed earlier. In short, tablets, pills, chelated and colloidal mineral products, no matter how hard the body may work on them, are not in a cell-ready design.

Don’t Be Fooled By Products Labeled As Ionic

Many powders, chelated and colloidal products parade themselves as ionic, but as we’ve learned, are not. The crushed rock used as ingredients in these products cannot be digested nor ionized by the body. That too, is worth repeating Insoluble rocks cannot be digested nor ionized by the body. Ironically, the term ionic has been so heavily manipulated, misused and cleverly exploited by nutritional marketers, that most people consuming products labeled as ionic are simply consuming advertising pixie dust.

Unfortunately, the challenge of ionization not only depends on what we put into our bodies, it also depends on our body’s digestive ability. Remember, the digestive process helps to ionize the products we put into our bodies. How many of you have ever run across a good organic supplement that worked will for you, only to find after introducing it to a friend, that it didn’t work for them?” You give it to another friend to try, and the same thing happens. What’s another friend to try, and the same thing happens. What’s going on? Why did it work for you, but not for them?

Even if we have a terrific organic supplement, most people’s bodies and specifically their delicate digestive systems, are not in the best condition for ionization to take place. Just look at what we put into our bodies, a couple cups of coffee and a jelly doughnut for breakfast, preservative-laden and hormone induced fast foods for lunch. A twinkie for an afternoon snack so full of preservatives it has a shelf life of three years! Now don’t forget the colas, dews, and other soft drinks and the microwave dinner, and it’s no wonder the “soldiers” in our digestive system are under so much stress. They’re working overtime, all the time becoming exhausted, and eventually breaking down. Add to that the natural process of aging and genetics even if we were getting nutrient rich food or appropriate supplements, those tattered soldiers in our digestive system are having an awful time trying to ionize those nutrients and make them cell-ready. It is much easier for the body to just send them “right on out.”

What’s worse, many times we introduce a product to someone when they’re feeling ill, or have some preexisting health condition-a signal that their body is already not working properly. How about people taking medications or going through therapy? As a matter of fact, the more medications a person consumes, the more likely their body is out of balance.

When it comes to mineral supplementation, unless what you put into your body is already in the correct particle size, already water soluble, and immediately cell-ready— requiring no work from your digestive system—chances are you will never achieve the degree of health you are looking for!

A Breakthrough in Technology

But what if there was an alternative? A breakthrough! A mineral supplement having the correct particle size, already water-soluble, and immediately cell-ready. What if it had such a powerful ionic charge before it entered your body…that it required no digestion?

 Then the full potential of the minerals and their positive effects could be experienced within the body. For example:

  • Magnesium is the body’s work horse mineral. It is critical for ease of joint movement, steady functioning of the cardiovascular system, proper sugar balance, healthy bones, longterm mental clarity and is involved in 300 plus enzyme systems in the body. And most importantly, without proper concentrations of magnesium in the body, calcium supplementation is virtually useless.
  • Copper is the handyman because it is needed by all tissues for many reasons. It plays a central role in promoting normal cardiovascular health and circulation, and formation and maintenance of strong bones.
  • Chromium is the body’s balancer. It helps promote healthy sugar levels in the body.
  • Zinc is the potency mineral. It is critical to the formation and activity of enzymes in the cells that support the maintenance of a healthy immune system. It is critical to the formation and activity of enzymes in the cells that support the maintenance of a healthy immune system. It is also involved in many chemical reactions in the brain and central nervous system and helps support hormone production and sex drive. Zinc also promotes healthy prostate function and is important for the proper maintenance of the male reproductive system.
  • Manganese is the quiet helper. It is an essential part of enzymes necessary for the metabolism of proteins and fat.

Remember, when it comes to minerals, the benefits are many. But when it comes to mineral supplementation, it needs to be in the right design for use by our bodies. It must be in the correct particle size, it must be water soluble, and must be immediately cell ready, requiring no work form your digestive system.

What if all this potential could be harnessed? How would your health be different? How would living your life be different? What if you could take the preexisting condition of your body out of the wellness equation?

Just as John F. Kennedy believed America’s future could be astonishingly different, and led our country to a new frontier in space, a different kind of company is leading our nation to a new frontier in wellness.

That company is the Eniva Corporation. You may not have heard of them before, but most certainly will. Because in its Class 10,000 research and development facility along with an in–house team of biochemist’s engineers, and awardwinning scientists, breakthroughs in nutritional wellness are everyday occurrences.

 There is an astonishing wellness alternative. It’s happening right now. Things other said couldn’t be done are being done, while changing lives by the thousand.

I hope you have found this information both helpful and informative. In closing, remember that proper nutrition for your body is not like taking antibiotics something that you do for two weeks and then stop. It is a lifelong, daily commitment to achieve better health and a vibrant lifestyle. So go through your shelves and countertops and see what you’ve got.

  • Are they in the correct particle size?
  • Are they water soluble?
  • Are they ionic?
  • Are they cell-ready?

Take The FREE Eniva Tour Now!