Irfan Iftekhar grew up in Calcutta and lives in Karachi. He served DDB Needham Worldwide in Pakistan as Creative and Copy Head for a decade, after which he joined Meraj Media LLC, Media City Dubai as a Sub-editor for their news magazine published simultaneously from UAE and Netherland. He also produced and directed various television commercials for various consumer products, in both India and Pakistan. Now a Freelancer, he writes newspaper columns, and research papers. He has authored almost two hundred research papers on Health, Clinical pharmacology, Nursing care, Biological sciences, Herbal and Ayurvedic Medicines. In addition to writing, he occasionally serves as a consultant.