ccording to Dr. Rashid Alleem, Creativity is the ability to think something new while innovation is execution of these creative ideas. Everyone is gifted with his thinking philosophy that rests on his self-coined term of thinking called “the CRItRAL thinking”—it is a unique blend of “critical and lateral” thinking. It can help you get the best from yourself, and your colleagues. He believes that everyone is Gifted or Creative but the key is to focus on one’s Perception.