Regulating Television Drama For Positive Audience Impact

Book Description

Television drama engages the emotion as well as the intellect. This explains its power to change behaviour. An emotional reaction to a story often leads people to think about themselves and their own attitudes and behaviour. The main focus of this study is to investigate if audience perceptions of TV drama messages have actual behavioural consequences and how this can be effectively controlled to protect TV audience from harmful content.

Aishat Ayijimoh Onusi

Aishat is a Communications, Knowledge Management and Capacity Development Specialist with over 15 years of diverse experience in crafting and executing impactful communication strategies and capacity building initiatives across various sectors. Most recently, she spearheaded strategic communications, outreach, and knowledge management efforts for the APPEALS Project—a Federal Government of Nigeria initiative funded by the World Bank—focused on enhancing agricultural productivity and livelihoods for small and medium-scale farmers across six states in Nigeria. With a robust background in media and public relations, she has served in key roles such as Public Affairs Officer and Broadcast Monitoring Officer at Nigeria's National Broadcasting Commission, gaining invaluable insights and honing her skills in media relations and stakeholder engagement. Additionally, her work as a... Read more

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