8.
From concept to reality
8.2 The development process
The development of new products and services has often been led by designers
thinking of what could be provided rather than by demand from their customers.
This is not a major problem when the designers have a good understanding of the
needs and aspirations of the user group, but this is rarely the case when the users
are people with disabilities.
• It is vital to commit to continuous and structured dialogue and
consultations between industry and all users - including people with
disabilities and older people.