Visitors visit your site, get valuable contents, and maybe even buy some of your products. And what else? They might just forget about your website after that! You’re simply not going to give away the same content everytime. You would always add new contents, new products etc. The visitors who visited your site may have had a good time. So how can you bring them back?
Give them free stuffs! Write a free report on your field of expertise. Give them that report for free. Make sure your report has links back to your website. You may even advertise your products in your e-Book. But make sure you just don’t write a free e-Book for advertising purpose. It should contain some good contents. Some contents that you might be planning to put on your site might be better off in a free e-Book.
Best of all, you give your visitors the freedom of passing away your e-Books to others! You can even offer a brander, which adds something like this to your e-Book,This book is brought to you by, <Your Visitor>
This way, you can encourage your visitors to give away your e-Book. You give the user the freedom of adding their name and link to your website. When they distribute your e-Book, your name spreads. I’ve given an example of an e-Book, but you can give away even software.
It’s also better to include your free e-Books in various free directories, to get more exposure. People will get to know more about you from your free e-Book, and will surely come for more. This way, your free e-Book can get popular, and your site gets the required targeted traffic.
This ensures that the end user has something which you had offered in their computer, always ready to remind them about you and your website.You can even provide free information through email using auto responders. User can, at his discretion sign up for your email course/tutorial. There are many services available. This way, you get the emails of the people with their very permission. You can offer them news, new product updates and they’ll jump to your site to check it out. This way, there can also be a dramatic increase in the sales of the new products when you announce it through email to your customers.
That’s how you can easily bring traffic to new sites of yours which is selling some products. People who have already purchased from you believe in you, and will also purchase any other products that interest them from you. Opt-In Lists are the best way to get decent sales to a new and good product of yours in less than 48 hours.
I have to add a word of warning though. Whatever free stuff you provide must have good information in it. Don’t write a free product just for marketing purpose. You’ll end up with an e-Book that only has advertisements. Your e-Book should provide good information!
