The fourth fundamental I want to talk to you about is generally only related to online business, and not so much for off-line business. That is about our skills. You may not think it if you've been on the scene a while, but we're special. Yep, you are. All of us are special in that we are so skilled and probably don't even notice it. Take a look at what creating the average product takes us through.
We Plan the product, we create a product, we design and build a website and we get it hosted, we set up affiliate programs, payment processors. We write our own sales material, we advertise our own products, we maintain our own lists, follow-up, backend sales, business admin, and customer service. You name it. We do it.
Granted you can have web designers build your graphics for you, copywriters write your sales material and so on, but if you're just starting out and don't have that kind of cash to spend, it all falls to you.
This isn't a problem, but the one thing I want to get across to you before moving on to the next sections is to keep things structured. Information overload is bad, and if you try to be the best at everything, you'll end up tired, run down, confused and probably still no better off. Go easy on yourself.
Here's a nice example for you. My specialty definitely isn't designing graphics for websites, (far from it, believe me) which is exactly why I hired someone to do this one for us. It didn't cost a huge amount, the whole site in fact, aside from the built in affiliate system, cost under three hundred dollars.
The above example included the whole of the members area, the log in system, the graphics, and outside the members’ area, so that's not a bad deal. This is true for every skill we have and obtain. If you have the skill go for it, if you have the cash and you're not so good (like my design skills) hire someone.
My second point here is it's very rare that you'll want to have something done and there isn't someone out there to do it for you if you can't do it yourself. Don't give up on ideas because they seem too out of your league.
Ok one final point to make before we finish with today. It is all worth it. Whether it's more money you're after, or more time to spend with your family, there is a business size, type or way of doing things that suits you. The above section may have seemed a little messy and a little jumpy as far as subjects are concerned, however, if someone took my business away today, and told me to start again, they would be the number one things I'd be happy to know this time around, that weren't so apparent last time.
If the reasoning behind this report isn't immediately clear, let me explain. If you really did look at yourself, everything you want to achieve, everything you're doing, have done and will do, I now know for sure you are 100% totally and completely comfortable with your position. You know where you're going. You know in a very general format how you're going to get there, and you also know what you're capable of.
If some things are still unclear, feel free to go over the report again, but this time really ask yourself the questions and have answers before moving onto the next one.A space filler this is not. Read it over again if you have to, or maybe at a later date. Everything here is I believe a great base of knowledge for your business. Want proof? Try it, and watch what happens.