We already talked about how things don’t always go to plan, when launching new sites, when creating ad campaigns, contacting people, creating joint ventures, whatever it might be, it’s possible it may go pear shaped. Thankfully, this is rare, but prepare yourself, because if it does happen you’ll need patience, you’ll need determination and a clear and sharp mind to sort out problems quickly.
If you find yourself awake at 5am wondering why you didn’t go to bed when you decided (five hours ago), don’t fret you’re not alone. In fact, as I write this report it’s 6.20am, almost 24 hours after I started writing, and I’m still here because the previous texts didn’t quite live up to the standard I’d planned, and with the launch date drawing closer, it needs to be done. Don’t do this intentionally mind, and don’t make a habit of it, because it be very damaging to a lot of things including your health, but when things don’t work out as planned, prepare to have to put more in than you originally planned to.
In addition if you find yourself awake at ridiculous times and you find you’re making a lot of mistakes and it’s just been a heck of a long day, disconnect, turn off and walk away and continue tomorrow. There’s only a need to do this on the odd occasion that something goes wrong with a site launch. Everything else can wait.