You can let a third party mailing service handle the
processing of your mail or you can purchase software to do
it.
A good web service company will manage the mailing list
for subscription, unsubcription, bounced email and for
archiving previous issues of your news letter.
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Many the third party mailing service providers send an
email requiring you potential subscribers to confirm the
subscription.
This is known as double opt-in and helps stop any
accusation of spamming.
Archiving previous of a newsletter helps in the promotion
of the newsletter, as visitors are more willing and
convinced if they know what information they are going to
get from your newsletter.
As the subscriber already knows what he is opting-in for,
the attrition rate falls down dramatically.
Some of the disadvantages of paying a service to help you
can be added cost, added advertisements, or lack of total
control.
You can get over these problems if your web service
provider provides a mailing list service.
Some of the good web hosts and web service providers
have very good automated solutions for handling
subscriptions, unsubcriptions and request for confirmation
without much hassle on your side.
These pay services are usually advertisement free.
Depending on the automation process you can have a
better degree of control over the mailing list like adding, deleting or blocking certain subscribers and the ability to change the confirmation method and message.
How to get 150+ targeted subscribers to your email list every day, for free!
29 71+ Effective Ways To Get Massive Results With Email Marketing!