Book giveaways were mentioned earlier, but they aren’t the only thing you can give away that will get traffic to your books. If you contact various Facebook fan page owners and book bloggers, you can offer them “swag” to give away that features your book. This benefits them, because it gets “shares” of their page, and it benefits you because your book will be brought to the attention of all of their fans.
Typical swag includes:
You may want to create a graphic for the fan page to display that tells people when the giveaway ends, what the prizes are, and to “share” the post to enter the giveaway. Be sure to include a picture of your book in the graphic, and ideally a picture of the prizes, too.
You may want to include items for several winners in order to increase interest so people think they have a better chance of winning.