Amazon Bestseller Genie by FABIOLA ASTUDILLO - HTML preview

Overall Plan

The overall plan for marketing your book has one main purpose… to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your book makes it onto the various bestseller lists on the Amazon site, your sales will really take off.

But just like it takes money to make money, it takes sales to make sales. You need enough sales to propel your book up those lists, and then your book will take off on its own.

So how does the Amazon system work, anyway?

There are two main built-in promotional tools on the Amazon website that can help market your book:

1. Also Bought – If you visit a fairly popular product on Amazon, you’ll notice a section that says “Customers Who Bought This Item Also Bought”. Then you’ll see a number of different products listed that people who bought that item also bought. Usually, the items are fairly closely related. For books, it’s usually other books in the same genre. Once several people buy your book along with some other book, your book will start appearing in the list of stuff people bought on the page of that other book, thus sending you more potential buyers.
2. Bestseller Lists – The bestseller lists are invaluable for book marketing. There is a main bestseller list for all of Amazon, plus individual bestseller lists for different categories. Your book could end up on several bestseller

lists if you list it in multiple categories. Additionally, there’s a list for new stuff that only features products released recently, so it’s important to market your book right from day one!

This plan is meant not only to solicit direct sales, but also to hopefully push you onto various bestseller lists in order to give you the huge boost in sales associated with being on these lists

If you don’t make it onto any bestseller lists, don’t fret. Not everyone does. Sometimes there’s just too much competition in your category, and sometimes your book just isn’t quite what buyers are looking for.

Even if you don’t make it onto the bestseller lists, you will still be able to take advantage of the “Also Bought” lists. This will happen naturally as people purchase your book along with others.

These two things are the ultimate goal of all other promotion, as they are usually going to be much more powerful than any other single promotion method alone.