1) What is CTR?
Ans: Click Through Rate. It is number of times your ad is clicked.
2) What is the maximum CPC?
Ans: The highest amount of money an advertiser is willing to pay for a click on their ad.
3) What is the main goal of automatic Cost per Click bidding?
Ans: To generate as many clicks as possible within the advertiser’s target budget.
4) What is one main benefit of using Google Adwords?
Ans: Ads are displayed to users who search for your particular products or services.
5) If you have a keyword with a low CTR, what can you expect?
Ans: A lower Quality Score.
6) What is one way you can increase CTRs?
Ans: Add negative keywords to the ad group to reduce irrelevant impressions.
7) What can you expect if you raise your bids?
Ans: More conversions and a higher Cost per Acquisition (CPA).
8) What can you expect if you lower your bids?
Ans: Fewer conversions and a lower Cost per Acquisition (CPA).
9) What is used to determine Quality Score on the Display Network?
Ans: The quality of the landing page.
10) What happens when the Quality Score of a keyword is increased?
Ans: The ad may earn a higher average position.
11) How many campaigns can you run in one Adwords account?
Ans: 25 Campaigns
12) How many ad groups can you run under one campaign?
Ans: 2000 ad groups
13) How many ads can you run per ad group?
Ans: 50 ads per ad group
14) How much characters can you place in one ad?
Ans: For one ad 4 rows are given 25 characters for headline
35 characters per text row (including URL)
15) How can you Improve Conversion Rates?
Ans: Creating and testing campaign with different keywords and choosing that perform well.
16) What is Quality Score?
Ans: Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.
17) Which companies are offering PPC advertisement?
Ans: Google and Microsoft Bing are among top most PPC advertisers.
18) What is Page rank? Explain it?
Ans: Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.
19) Why I need to go for Adwords for PPC?
Ans: Because Adwords assures that 80% of internet users sees your product or service.
20) What is the formula for ad rank on the Search Network?
Ans: Maximum Cost Per Click X Quality Score.
21) What is the best way to achieve the top position in paid search results?
Ans: Improve the Quality Score and raise the Cost Per Click.
22) How should you check to see if your ads are still running on Google?
Ans: Using the Ad Preview and Diagnosis tool.
23) What can a location extension do?
Ans: Assist nearby customers in finding or calling your nearest location.
24) Why is it a bad idea to duplicate keywords in multiple Ad Groups?
Ans: Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.
25) How to achieve good CTR?
Ans: Here are few things that need to be kept in mind for CTR
1) Target your ads to right audience
2) Select correct keyword matching
3) See that you target your ads by location and language