Your Resource Box Or Bio
The two step has been the bread and butter for small mail order dealers for years. They write a small classified or one inch ad and build their list an inquiry at a time.
There are a couple problems for the new mail order dealer using this method.
1. There's a large time lag between placing their ads and receiving responses.
2. They need enough money to cover their losses on the initial ad. They either had to offer a free item or keep the cost under $5.
The amazing power of the Internet has eliminated these problems. Now marketers can test their offers, give away freebies and do it at no cost.
The time lag has been virtually eliminated. Many ezines are published daily and your article can travel the globe in the blink of an eye.
I love what I call the "Internet Two Step." It puts the old method to shame.
It's totally free.
You can expose your ideas to 1,000,000 readers or more for the price of your online connection.
So what is the "Internet Two Step?"
It's a method of getting the maximum benefit from your articles, using your resource box at the bottom of your article.
Decide what your best freebie is.
It can be an ebook, a report, a nice software program or even offer a free ad.
Build a simple resource box letting your readers know about the free offer.
The link in your resource box should lead to a web page with a simple email capture form.
Your email capture form should lead to a follow up autoresponder series. It can be for your ezine, or a series of sales letters promoting a specific program or offer.
I've been using this simple two step method for years now and it's like having Free Ezine Advertising On Steroids.
Sample Resource Boxes
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Copyright (c) John Colanzi.
John has been writing on the Internet for over 8 years and has a special gift for you. Grab your complementary copy of the 121-page book which reveals the 2000 year old secrets of mental mastery and personal transformation.
Visit: http://www.pathtotransformation.com
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Copyright (c) John Colanzi.
John has been writing on the Internet for 8 years and has a special gift for you. Grab your complementary of the 24-page book which took the Internet by storm.
Visit: http://www.johncolanzi.com
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