Building Your Brand: Making Business Happen in a Global Economy

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Today’s best business opportunities can be found worldwide and there are no closed borders for open-minded entrepreneurs who recognize the value of thinking globally. That is why Building Your Brand: Making Business Happen in a Global Economy is a useful guide for business founders and owners looking to sharpen their value proposition and cultivate a global mindset. Mixing practical advice with insider secrets, this book will challenge you to develop a strong business ecosystem centered around your brand promise. The wisdom held in these pages is punctuated with relevant stories and features interviews from a select group of innovative CEOs and founders who have successfully navigated the journey from startup to sustained success.