Complete Internet Marketing Made Easy for 2020 and Beyond by Wayne Sharer - HTML preview

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Chapter 14:

Alternative Internet Marketing Methods that Make Instant Money in 2020 and Beyond

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The world of internet marketing is full of methods that go beyond promoting your own business.

If you want to supplement your income and have some fun while you’re at it, I encourage you to try some alternative internet marketing methods.

Personal Branding

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One of the best things to come out of internet marketing is personal branding. Personal branding is the process of marketing yourself, and there are several benefits of doing it.

First off, marketing yourself allows you to build up trust and authority around your persona. When you build a personal brand, it gets easier to promote a larger business, as people have already learned to trust you and your personal brand.

Secondly, it opens a lot of networking opportunities. By creating a personal brand, you’ll be able to create more partnerships, to attract sponsors, and to get more invitations to discuss your products or business as a guest on other people’s blogs, newsletters, and YouTube videos.

Podcasting

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Podcasts are audio sessions where you discuss a topic of interest for the benefit of your audience. With podcasting you can create a closer connection with people that might be interested in what you have to offer because they can hear you speak to them directly about their pain points.

This humanizes the way you promote your products and services and makes it easier to encourage them to act.

Webinars

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Webinars are live video sessions where you discuss a content piece on camera. Most of the time, webinars are used as mini courses to introduce leads to a product or service.

In most cases, access to webinars is restricted to those that register with their email addresses to reserve a seat. When a person registers for an online seminar, you can send them reminders to attend, and you can also send them a recorded version of your online seminar if the person was not able to attend.

If the person attends, or downloads the recorded online seminar, it converts them into a lead and qualifies them as a potential customer that you can keep nurturing and moving deeper down your sales funnel.

Influencer Marketing

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Like personal branding, influencer marketing is the process of building a relevant presence on social media.

You do this by creating an account where you provide valuable content and entertainment to a niche audience to build trust and authority.

Once you have built a following, you can use it in two ways.

On one hand, you can promote your own business or affiliate offers. Your audience trusts and likes you, so it’s easier to convert them. On the other hand, you can use your following as social proof to get sponsorship deals.

Coaching and Consulting

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You can use your complete internet marketing expertise to sell coaching and consulting services to other marketers. By providing high- quality advice and solutions to fellow marketers you’ll be able to build a solid reputation as an expert, while making some good money on the side.

Also, you can use your mastery of complete internet marketing to produce your own courses and books, which will provide you with a permanent income stream.