Complete Internet Marketing Do's and Don’ts in 2020 and Beyond
Do’s
Define Your Brand’s Identity
Developing a brand that people will remember and trust is an important part of your complete internet marketing strategy.
Delegate and Automate
Managing all aspects of a complete internet marketing campaign by yourself can get overwhelming quick, so I recommend you delegate and automate time- consuming stuff such as social media management.
Stay Up to Date
Digital marketing tools, advertising platforms, and search algorithms are constantly changing and adapting to shifts in technology and laws, so it’s important that you stay up to date.
Set Realistic Goals
Set realistic goals according to your budget, the size of your audience, the type of product or service that you’re promoting, and the niche that you’re targeting.
Offer an Excellent Responsive Experience
A lot of your traffic, leads, and customers will reach your marketing channels through mobile, so it’s crucial that you develop assets that adapt, at the very least, to the most popular mobile devices to offer an optimal experience.
Repurpose Content as Video
Video marketing increases revenue by as much as 49% when used properly, and because of that I encourage you to repurpose your most engaging content as video.
Advertise
I recommend you supplement your organic marketing strategies by investing in paid advertising, on every campaign. Search ads, display ads, video ads, and social media ads will boost your campaigns and your return on investment.
Track Your Performance
Use tools such as Google Analytics to track, analyze, and benchmark the metrics that are most important to your plan and to your goals.
Grow on Social Media
You can use social media for more than company updates or link sharing. Develop your brand identity on all your social channels and nurture your followers to create a solid fan base for your company.
Monitor Brand Mentions and Your Niche
Pay attention to what people are saying about your brand and other similar brands in your niche on the internet. This will help you to optimize your efforts according to what your audience wants!
Don’ts
Don’t Sacrifice Quality for Quantity
You don’t have to create a daily blog post, or to message people on social media 10 times a day. You just must set a fixed schedule and release original, high quality, professionally researched, and valuable content pieces to stay relevant!
Don’t Be on Every Social Media Platform
You don’t have to create a profile on every social media website imaginable to build an audience. You just must find out what social media platforms best suit your business and focus on sharing highly engaging content on those.
Don’t Ignore the User Experience
Don’t overwhelm website visitors and email readers with lots of CTA buttons and images. Instead, focus on creating a visual experience that leads users to complete the actions that you want.
Don’t Sell Your Leads
It might be tempting to squeeze an extra buck out of your leads by selling their email info, but it’s always best to respect the privacy of your customers.
Don’t Argue with Your Audience
You’ll also be tempted to argue with online users when you receive a public complaint on social media or when you come across a negative comment on a content piece. But the best approach is to manage all commentary like a professional by providing a solution and by acknowledging criticism.
Don’t Spam
Don’t send too many email updates, don’t overload your social media pages with posts, and don’t fill all your videos with adverts. It doesn’t help your bottom line and can get you a lot of unfollows and unsubscribes.
Don’t Neglect Your Communication Channels
Make sure to always respond in a timely manner to direct messages, emails, comments, and replies on social media. Otherwise, users will stop engaging with your brand.
Don’t Mislead
Don’t promote a product that doesn’t work as advertised, or a low-quality service. Likewise, don’t use black hat strategies such as link cloaking.
Don’t Over Focus on Your Brand
Don’t spend too much time discussing your brand or business. Instead, focus on what your brand or business offers to the customer, and discuss their pain points.
Don’t Be Too Wordy or Complex
Don’t drag on with too many technical details, or with praise to your brand. Don’t draft long emails. Your marketing message must be brief and easy to understand!