Use lists. Believe it or not, people love data laid out in simple list format. Articles or posts with titles such as:“10 Tips for…”
“Features included…” and “7 Mistakes Not To Make” are all proven eye-catchers.
If you’re not a writer, use PLR (private label rights articles) – but remember these are written in a generic manner. Add juicy, specific details yourself, and rewrite at least 60% of the content (100% is better.) If this feels too wearisome, don’t forget, you can always outsource. Hire a ghostwriter.
But whatever you do, never insert PLR “as is” into your sites or blogs. Not only will your content be too boring and generic, your reader is likely to feel ripped off for being “lured” to your site – not a good way to get him to click through! And, of course, you risk having your site dropped from active indexing by Google, who will brand it as the dreaded “duplicate content”.