I always begin by putting in the CD title and also stating if it’s new or pre-used. It’s important for people to know what they are buying.
I then include a brief description which you can write yourself and a useful place to gain some background for this are Amazon reviews. You can generally rewrite a simple review to provide you with a very professional sounding description.
After the description I put in a track listing which again is simple to obtain from Amazon. This is followed by a guarantee of satisfaction – this is important and costs nothing but provides the buyer with a no lose option.
I then include details of postage – I don’t always post worldwide, it really depends upon the type of music, but if you do post to different countries then it’s important to clearly identify the prices you charge. Remember to factor in import duties and taxes when calculating those profits or you my find that you are contributing to the taxman and not yourself!
Finally I state that I offer postage discounts for multiple purchases. Again this has the effect of enticing buyers to make more than 1 purchase from you with corresponding increases in profit. It’s a standard option when listing on ebay, just tick the box and state the discount that you offer.
I have tried various listing layouts and this is the one that I have found which appears to maximize sales. Please feel free to use it or modify it to suit your own requirements.
I tend to use html which ebay now offer as a standard option when listing as you can see in the following screenshot. Simply click on the “HTML” tab which is shown circled and then copy and paste the code which I have also included below, into the box.
.
<FONT face=Arial size=2>
<P style="TEXT-ALIGN: center" align=center><STRONG><SPAN style="FONT-SIZE: 36pt; COLOR: blue; FONTFAMILY: Arial"><SPAN>RARE CD !</SPAN></SPAN></STRONG></P>
<P style="TEXT-ALIGN: center" align=center><BR><STRONG><SPAN style="FONT-SIZE: 36pt; COLOR: blue; FONT-FAMILY: Arial"><SPAN><? <P style="TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: <P style="TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 2714704-5719612?ie=UTF8&n=229816&s=music" target=AmazonHelp><SPAN style="COLOR: rgb(0,51,153); TEXT-DECORATION: none"><? aspectratio="t"></o:lock></v:shapetype></SPAN></A></STRONG></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: center" align=center><SPAN><STRONG><FONT style="COLOR: rgb(64,134,65); FONTSTYLE: italic" size=6>"The White Room"</FONT><o:p></o:p></STRONG></SPAN></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><STRONG><FONT
color=#000000> <o:p></o:p></FONT></STRONG></SPAN></P>
<P style="TEXT-ALIGN: center" align=center><STRONG><FONT color=#000000><U><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial">Brand new</SPAN></U></FONT></STRONG></P>
<P><SPAN><STRONG><FONT color=#000000> <o:p></o:p></FONT></STRONG></SPAN></P> <P><STRONG><FONT color=#000000><EM><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial">This is a rare import for all fans of The KLF. It includes the 5 track Justified EP and will play perfectly in the UK. In the early nineties The KLF had a string of top five hits, igniting clubs and the dance scene generally. This is a difficult CD to obtain, particularly including the 5 track “Justified & Ancient” EP – I only have the one copy so bid now if you want it!</SPAN></EM><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></FONT></ STRONG></P>
<P style="TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p><STRONG><FONT color=#000000> </FONT></STRONG></o:p></SPAN></P> <P style="TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000> <o:p></o:p></FONT></STRONG></SPAN></P> <P style="TEXT-ALIGN: center" align=center><STRONG><U><SPAN style="FONT-SIZE: 20pt; FONT-FAMILY: Arial"><FONT color=#000000>Track Listing<o:p></o:p></FONT></SPAN></U></STRONG></P> <P style="TEXT-ALIGN: center" align=center><STRONG><U><SPAN style="FONT-SIZE: 20pt; FONT-FAMILY: Arial"><FONT color=#000000>The White Room<o:p></o:p></FONT></SPAN></U></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000>1. What Time Is Love?
<o:p></o:p></FONT></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000>2. Make It Rain<o:p></o:p></FONT></STRONG></ SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000>3. 3 A.M Eternal (Live at the
S.S.L)<o:p></o:p></FONT></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000>4. Church of the
KLF<o:p></o:p></FONT></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000>5. Last Train to Transcentral (Live From The Lost Continent)<o:p></o:p></FONT></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000>6. Build A Fire<o:p></o:p></FONT></STRONG></ SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000>7. The White
Room<o:p></o:p></FONT></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><STRONG><FONT color=#000000>8. No More
Tears<o:p></o:p></FONT></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><STRONG><FONT color=#000000><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial">9. Justified and Ancient</SPAN><SPAN style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></FONT></STRONG></P>
<P style="TEXT-ALIGN: center" align=center><STRONG><U><SPAN style="FONT-SIZE: 20pt; FONT-FAMILY: Arial"><FONT color=#000000>Justified & Ancient<o:p></o:p></FONT></SPAN></U></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 43.5pt; TEXT-INDENT: -25.5pt; TEXT-ALIGN: center" align=center><STRONG><FONT color=#000000><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><SPAN>1.<SPAN style="FONT: 7pt 'Times New Roman'; font-size-adjust: none; font-stretch: normal"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial">Stand by The Jams<o:p></o:p></SPAN></FONT></STRONG></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 43.5pt; TEXT-INDENT: -25.5pt; TEXT-ALIGN: center" align=center><STRONG><FONT color=#000000><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><SPAN>2.<SPAN style="FONT: 7pt 'Times New Roman'; font-size-adjust: none; font-stretch: normal"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial">Stand by The Jams 12” version<o:p></o:p></SPAN></FONT></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 43.5pt; TEXT-INDENT: -25.5pt; TEXT-ALIGN: center" align=center><STRONG><FONT color=#000000><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><SPAN>3.<SPAN style="FONT: 7pt 'Times New Roman'; font-size-adjust: none; font-stretch: normal"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial">“The White Room” Version<o:p></o:p></SPAN></FONT></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 43.5pt; TEXT-INDENT: -25.5pt; TEXT-ALIGN: center" align=center><STRONG><FONT color=#000000><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><SPAN>4.<SPAN style="FONT: 7pt 'Times New Roman'; font-size-adjust: none; font-stretch: normal"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial">All Bound for Mu Mu Land<o:p></o:p></SPAN></FONT></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 43.5pt; TEXT-INDENT: -25.5pt; TEXT-ALIGN: center" align=center><STRONG><FONT color=#000000><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial"><SPAN>5.<SPAN style="FONT: 7pt 'Times New Roman'; font-size-adjust: none; font-stretch: normal"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: Arial">Let Them Eat Ice Cream<o:p></o:p></SPAN></FONT></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><o:p><STRONG><FONT face="Times New Roman" color=#000000 size=3> </FONT></STRONG></o:p></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><o:p><STRONG><FONT face="Times New Roman" size=3></FONT></STRONG></o:p> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><o:p></o:p> </P> <P style="TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: <P style="TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 2714704-5719612?ie=UTF8&n=229816&s=music" target=AmazonHelp><SPAN style="COLOR: rgb(0,51,153); TEXT-DECORATION: none"></SPAN></A></STRONG></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P></FONT>
<P align=center><SMALL><SMALL><STRONG><FONT face=Verdana color=#008000 size=5>Presented in a new clear jewel case - this CD is brand new and sealed.</FONT></STRONG></SMALL></SMALL></P> <P align=center><BR><SMALL><SMALL><STRONG></STRONG></SMALL></SMALL></P> <P align=center><SMALL><SMALL><STRONG><FONT face=Verdana color=#008000 size=5>Satisfaction is Guaranteed - see my feedback</FONT></STRONG></SMALL></SMALL></P>
<P align=center><BR><SMALL><SMALL><STRONG></STRONG></SMALL></SMALL></P> <P align=center><SMALL><SMALL><STRONG><FONT face=Verdana color=#008000 size=5>Postage outside UK
- Europe £2.99, Rest of World £3.99</FONT></STRONG></SMALL></SMALL></P>
<P align=center><SMALL><SMALL><STRONG><FONT face=Verdana color=#008000
size=5><BR></FONT></STRONG></SMALL></SMALL></P>
<P align=center><SMALL><SMALL><STRONG><FONT face=Verdana color=#008000 size=5>Multiple purchase discounts offered<BR></FONT></STRONG></SMALL></SMALL></P>
<P align=center><BR><SMALL><SMALL><STRONG></STRONG></SMALL></SMALL></P> <P align=center><SMALL><SMALL><STRONG><FONT face=Verdana color=#008000 size=5>BID NOW - 1 COPY ONLY</FONT></STRONG></SMALL></SMALL></P><FONT face=Arial size=2><BR></FONT> <TABLE cellSpacing=1 cellPadding=1 width="100%" border=0>
<TBODY></TBODY></TABLE>
<P>
<HR>
<SPAN class=ebay>On 26-Apr-07 at 06:11:50 BST, seller added the following information:</SPAN> <P><!-- PayPal Logo -->
<TABLE cellSpacing=0 cellPadding=10 align=center border=0>
<TBODY>
<TR>
<TD align=middle><FONT face=verdana,arial,helvetica size=3><B>Pay instantly with your debit or credit card through PayPal.</B></FONT></TD></TR>
<TR>
<TD align=middle><A rel="nofollow" target="_blank" href="https://www.paypal.com/xclick
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<TR>
<TD align=middle><IMG alt=Visa src="http://images.paypal.com/en_US/i/icon/icon_visa.gif" border=0><IMG alt=MasterCard src="http://images.paypal.com/en_US/i/icon/icon_mastercard.gif" border=0><IMG alt="American Express" src="http://images.paypal.com/en_US/i/logo/icon_amex.gif" border=0><IMG alt=Solo src="http://images.paypal.com/en_US/i/logo/icon_solo.gif" border=0><IMG alt=Switch src="http://images.paypal.com/ en_US/i/logo/icon_switch.gif" border=0></TD></TR></TBODY></TABLE><!-- End PayPal Logo --></P> <P>
<HR>
<SPAN class=ebay>On 01-Jul-07 at 13:25:44 BST, seller added the following information:</SPAN> <P><!--ASW--><!--version 1.0-->
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"From Invisible to Influential: How Authors Can Build Their Brand with a Professional Website"Imagine stepping out of the shadows and into the spotlight. You'...
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