Focusing On Your Own Site Instead Of Facebook
All the hype and traffic certainly makes Facebook a popular place for DJs to focus their promotional efforts on. With the wide availability of diverse tools and improved functionality on the world’s biggest social media platform, it’s often easy not to see the point of having a website situated on your own domain to begin with. Most of all , Facebook is free and web domain registration is not.
While it’s true that Facebook offers an excellent platform to direct your promotional activities from, there are several reasons why it shouldn’t be the only place where you share your music and stay in touch with your fans. On the Internet, things can go out of style as quickly as they came to be the number one in their field and social networking websites are far from being an exception. The fact that there would be no effort involved for people to just stop using Facebook doesn’t make matters better.
Remember MySpace? Exactly. As difficult as it may be to believe that the world’s most popular social network will one day lose appeal to its members, there’s no reason why it shouldn’t happen. It doesn’t mean you should stop using Facebook immediately. It’s still a great tool for DJs and is likely to stay that way for a while.
An actually good idea would be to move out of your comfort zone and create your own domain to build an original website on. The price for a .com domain starts from 10$ per year, which isn’t much at all. The real costs kick in when you purchase a hosting plan, but for a low profile website like yours will no doubt be (at first), you’ll manage them easily as well. Sure, it can require a bit of extra effort and time to set up. On the upside, your own .com domain won’t go out of fashion unless you do, which would be bad news for you either way, Facebook or no Facebook.
Appearing On Video
For an aspiring DJ to appear on any kind of video without having to pay up outrageously for it was unthinkable just a decade ago. Nowadays, it’s not much of a deal anymore. The buzz you can create with that video, however, hasn’t lost its spark!
With the wide popularity of sites like YouTube and availability of video sharing on Facebook has made videos an essential part of promotion for DJs. You can set things up so that someone films you with a camera while you’re at it, rocking out at a dance event, but most of the time, you don’t even need to do that! There are thousands of video recordings of DJs at different events and locations appearing randomly all across YouTube, made by fans with nothing but their cell phones. It’s really a great age we’re living in and encouraging these kinds of things will certainly work towards your promotion.
The clean sound of a mix track you’ve included in your latest CDs may sound great, but there’s nothing to replace that amazing crowd reaction people can capture on a video, even if the sound quality gets fuzzy at times. Next time someone sees a YouTube video of your live event and the way you make the crowd go wild with your DJing, they might just decide to head out and crash at your latest event. You will have extra people coming in just because there was a video out on the Internet that featured your event. You don’t even need to have all that many views for that, those are the few interested people that matter to you the most (or at all).
Uploading your videos online (or seeing them uploaded by others) is also a great way to point people to your Facebook page and any other website you might have working for you on the Internet. It increases your presence online without having to do any extra work at all. Just rock out on your events and don’t hide behind a speaker or something. And don’t move around too much (or do, if it works for you). All in all , it’s up to you how you want to be seen in the end. The important things it that you will be seen thanks to the breakthroughs of modern technology and the loyalty of your fans. Act for the camera and next time you’re throwing an event, you might have a bigger crowd to handle.