Promotion That Works Through Your Fans
Imagine that the dance event you worked hard to set up has become an incredible success! All your efforts paid off and expectations exceeded. Everyone is enjoying themselves all around you, the dance floor is crowded and people are pull ing out their iPhones and cameras to capture the feel of the moment to later tell their friends, “You had to be there!” Not because they were paid to do it. Not because they were told, or even asked to do it. Because they loved it!
If you want this to happen to your own dance event, there are some important instructions you should keep in mind. Whether it’s a larger or smaller city you’re in, the event will be a success unless everyone involved is one the same page.
DJs
- Talk about your events as often as you can, drop intriguing hints and let them in on a secret or two, so they can spread the word and excitement to all their friends. Show them how hyped you are and it will catch on.
- Build up the reputation of guests and performers you’re featuring and prepare a flashy introduction for each one of them. It will affect what impression their appearance makes at the event.
- Be ready to give away free CDs. It does a great job at winning over your fans, especially if it contains something you haven’t even shared online yet.
Promoters
- Communicate with other promoters, so that two events don’t occur in the same day.
- Help spread the word about other events. It’s the music you care about, not which event is the best. Show them your love, and they might repay you with the same.
- Don’t hesitate to let other DJs onto your dance event. It will help you more than it may hurt.
- Don’t forget about the people who work for you and put their efforts to making your event happen. Make sure to share your success with them.
Venues
- Provide any help you can get to promoters, such as your online presence and social connections. Don’t just “let them do their job”, get involved.
- Work closely with promoters on getting the requested equipment, lighting, special drinks and anything else the event would benefit from.
Fans
- Express your feelings for the music you like and don’t stay silent when your friends are around. Urge them to check out that upcoming event you’re so excited about, so they get a feel of it too.
- Share all related news on Facebook and other social media sites.
Everyone else
- Don’t forget that artists, promoters and other people have work hard to make these events happen, so always pay before you go inside.
- Make sure to buy a drink or two, or there might not be any drinks offered at the next event you'll be at.
- Leave those walls alone and go dance! Show everyone you like the music are enjoying yourself.
- Make sure to have some pictures to bring with you at the end of the day, and get them posted online. Show how much fun everyone had and invite more of your friends to join in next time, or else they’ll be missing out!
In the end, what everyone really wants is simply to enjoy themselves while listening to the music they love and make other people feel the same way about it. Just becoming a big part of an events that brings the whole community together is usually enough of a driving force to for the promotional efforts to be shared among artists, promoters and fans with no extra incentive on their part.
