Now You Have Them You Don't Want To Lose Them

It's all well and good that you have managed to get the people to give up their email address, but now what?

This is where all the other guides I have read fail people. It's all well and good showing you how to get people to join your list, but now you have to keep them there and more importantly reading the emails that you send them.

We can all get a list of 400+ people, but if only 2 people ever read it what good is that going to do you?

There is also some important relationship building that needs to start. It's fine for the 'Gurus' to go ahead and bombard you with emails as soon as you sign up, but for the little guy we have to be careful.

We don't have a list of thousands of people so 100 opting out wont dent them. For us, if we do this stage wrong, we could end up with no one on our list.
The first thing we need to do here is go back to what we want to give away to get them to sign up and make sure that it is offering them something of quality. It doesn't need to be a masterpiece, but it does need to offer substance and value.

Just make sure that there are a few tips and tricks in their and you will be ok. You don't want to jam in everything you know into it or there wont be a main product anymore.

If you have a main product why not release a chapter of the main product? It lets people see that you are really confident in your own product and they get a taste of what they will get.