Whether one is talking about solo ads or sales pages, learning the overall structures, techniques and strategies by emulating those who are successful makes perfect sense.
Copywriting is an insanely difficult process and trying to learn the underlying psychology of sales and how to translate that understanding into successfully converting words on a page from the ground up would be a lifetime process.
That’s why even most professional copywriters maintain a “swipe file.”They fill it with successful ads and models from which they can work for their own projects. Instead of learning through countless failures the importance of a headline and how to construct one properly, they are able to absorb working strategies by carefully studying and evaluating other ads that meet with great success.
Another example is the creation of an affiliate program.One could try to devise his or her own system for managing an affiliate program, but there are ready-made options and software packages available that cut the learning curve down considerably while remaining quite successful. This doesn’t mean that one shouldn’t strive to do something more or better. Instead, it demonstrates that one can efficiently begin to build their success without having to do everything from scratch or without a thoughtful understanding of what others have done.
You can be an individual and learn on your own, but you are more likely to experience a degree of success and to learn more valuable lessons if you rely upon others and their tested methods instead of feeling as though everything you do must be a product of your actions alone.
To Your Lifetime Of Sales Success!Jessie McCloud
http://www.JessieMcCloudMarketing.com