Offering a free bonus might put enough weight on the “buy” side of the scale to convert those misses into hits. By providing your prospective customers with something extra, you increase the perceived value of your offer tremendously.
Instead of just getting one valuable product, they receive additional interesting offers and products. It can be almost irresistible.You also allow buyers to experience the sense of getting “something for nothing.” Everyone loves a free bonus of any sort, and Internet buyers are no exception. The prospect of getting more for their money can persuade those on the edge to decide to buy and can even convert those who were just mildly interested into sales.
If you feel your campaign just isn’t living up to expectations, consider inserting a free bonus or two into the mix, testing it and comparing the results.You can use related products to which you already have resell right that are “past their prime” or that didn’t require you to make a significant initial investment. The more related the bundled materials are, the more likely the bonus will be to succeed.
Take a moment to look around at some of the sites operated by well-known Internet marketing successes. You will probably notice that the bulk of those sales pages offer some sort of free bonus to encourage immediate action.
Those at the top didn’t get there by accident--their fortunes have come about by learning how the market performs and what makes buyers open their wallets.Take a lesson, and implement the strategy. A little bonus loot might be just what your new campaign needs in order to produce the way you had hoped.
Sweeten the pot. Give a little something away. The difference in sales might be far more noticeable than you think!