Lead Program Checklist 1: Website Setup

1. The first thing you will need to do is create a free Google Gmail email account for use with all of your Google services, such as Google Analytics, Google Tag Manager, Google AdWords, Google+, Google Search Console, Youtube, Google Drive, Google Docs, and more. If you already have a free Gmail account, feel free to use that account.
2. In my opinion, the ideal website for you to use is a WordPress website so you have the ability to easily add blog posts to your website for inbound content marketing as well as to connect to all of your social media accounts. Inbound content marketing will be the foundation of your entire online lead generation program and it is very easy to do it with a WordPress website. However, if you have a custom built website that is not a WordPress website, you can easily create a WordPress Blog website that will simply serve as your website's blog and you can link to it from your main website.
3. Create a free account with Google Search Console (formerly Google Webmaster Tools) so you can monitor what search terms people use to find your website when they conduct a Google Search. To create your free account go to https://www.google.com/webmasters/tools/
4. Create a free account with Google Analytics and add your website domain name. To create your free Google Analytics account go to www.google.com/analytics/
5. In your Google Analytics account, get your website tracking code ID for use in Google Tag Manager. Your Google Analytics tracking ID will be a code that starts with the two letters UA- and is followed by 7 numbers. It should look similar to: (UA-123456-7)
6. Create a free account at Google Tag Manager at https://www.google.com/tagmanager/
7. Get your Google Tag Manager code and add it to every page of you website before the closing HTML </body> code.
8. In Google Tag Manager create a Tag for Google Analytics and setup the Trigger for every page of your website.
9. In Google Tag Manager create a Tag for Google Remarketing and setup the Trigger for every page of your website. To get this code you will need to have a Google AdWords advertising account. If you do not have a Google AdWords advertising account, create one by going to http://adwords.google.com.
10. In Google Tag Manager create a Tag for Conversion tracking and create a Trigger for your thank you page(s). To get this code you will need to have a Google AdWords advertising account. If you have multiple thank you pages for different email lists and different contact us lead generation forms, you will need to create a separate Trigger for each page.

If you are confused at how to setup and use Google Tag Manager (yes, it can be very confusing), here are some helpful Youtube videos that will explain everything:

Video 1: Google Tag Manager Key Concepts by Google Analytics

https://www.youtube.com/watch?v=7FXbsCWsEi8

Video 2: Google Tag Manager Fundamentals: Q&A Session #1 by Google Analytics

https://www.youtube.com/watch?v=XBCNJo9qGH8

Need help? Hire me to do it for you.

If you need help with Google Analytics and/or Google Tag Manager, I can help you. I am Certified in Google Analytics. For more information email me at peter@geisheker.com.