Checklist 4: Google AdWords Setup

I am only going to provide you with a brief overview of how to setup your Google AdWords account because teaching you how to build, optimize, and manage Google AdWords PPC, Display, and Remarketing campaigns would require me to write a 200+ page book. However, I have included links below to Google's AdWords training videos on Youtube:

Google AdWords training channel on Youtube: https://www.youtube.com/channel/UCgl9rHdm9KojNRWs56QI_hg

Another great place to get Google AdWords training is at PPC University: http://www.wordstream.com/learn

Quick and dirty Google AdWords setup

1. If you do not already have a Google AdWords advertising account, create one by going to https://www.google.com/adwords/ and follow the step-by-step instructions. At this point I recommend that you do not create any live ad campaigns. You first want to go through the Google AdWords training videos at: https://www.youtube.com/playlist?list=PL9piTIvKJnJMcu_SnDT6lzqsTUbYWeqYD
2. After you have created your account, you need to get your Google AdWords remarketing pixel and add it to every page of your website. The best way to add it to your site is with Google Tag Manager. Here is a video that explains what is remarketing, how it works, and how to get your remarketing pixel to put on your website. https://www.youtube.com/watch?v=wLBRiaKih6Q
3. Now you need to get your Google AdWords conversion pixel and add it to the “thank you page(s)” people are taken to after they complete an action on your site, such as subscribing to your email list, registering for your webinar, contacting you as a lead, etc. Again, Google Tag Manager is the best way to do it. Here is a training video: https://www.youtube.com/watch?v=aw-CBM6F9rU
4. If you want to start advertising on Google with either pay-per-click search campaigns, display advertising campaigns (banner ads), or remarketing campaigns, I recommend that you start by watching the following beginner training videos by Google AdWords: https://www.youtube.com/playlist?list=PL9piTIvKJnJMcu_SnDT6lzqsTUbYWeqYD

Need help? Hire me to do it for you.

If you do not have time to spend on training, you can hire me to build, manage, and optimize your Google AdWords advertising so it is done right the first time and you do not waste thousands of dollars creating ineffective campaigns. I am Google AdWords Certified and my marketing firm is a Google Partner.  For more information, email me at peter@geisheker.com.