As mentioned, you need to be unique from your competition and more importantly to your potential customers. How do you want them to see you?
A crucial mistake many businesses make is that they fail to differentiate themselves enough or position themselves as an expert in the field. Your customers need to know that you are really the best and most valuable option for them.
When it comes down to your Unique Selling Proposition (USP), it goes hand-in-hand with your branding, consistency in your image and message.
When it comes to creating your USP, it is really all about benefits to your customers isn’t it? Go through the following points and start writing down your own USP.
What are Your Benefits
Revise your service or product and come out with as many benefits of using your services. From that list, narrow down the top 3 benefits that your customers get for doing business with you.
Why is Your Benefits Important to Them
A benefit is not going to be value adding if it does nothing for your customers. Be able to explain clearly why this benefit is important and how it helps them in their own ways or business, considering the end results that they should be getting working with you.
Create a Desire
Your USP must be compelling enough for your customers to want to take action quickly to get a response. Regardless of where you wish to place your USP, the most crucial thing is that the message gets across.
EXAMPLE: Speed Reading Course
- Learn How You Can Read An ENTIRE Book In Less Than 20 Minutes And Still Talk About It Afterwards