6. Create Lead Magnets
As the digital age has evolved over the years, more and more buyers are well-informed on the nuances of the products or services they purchase.
That’s why there is a very good chance that your website visitor may not purchase your product on the first visit. This is why retargeting has become such a large part of advertising.
What if you could convince the customer to give you their email on the first visit? That’s exactly what a lead magnet does.
It can be a free eBook, course, checklist, or another resource that your potential customers are looking for.
If you have written blogposts around similar topics — like “Kitchen Renovation Tips”, etc. — then you can compile all of those blogposts into an e-book, and offer it in exchange for an email address.
Once you do that, you can follow up with the users to give them more valuable resources until you win them over as a customer.
