Chapter 3: Getting Started

Now we're ready to get started building and monetizing our list. By doing this FIRST you'll be able to get a jump start on the rest of your internet marketing efforts and set yourself up for long term success.

Each step of this report is important, and if followed will help you to start or grow your online business. While some of the steps may seem simple or obvious, it's still important that we cover each of them in detail as we lay down the foundations for a successful online business.

Don't assume that just because you may have heard some of this before or already know some of it that it's not important. Unless you're already making all the money you could ever want online then you'll want to follow along and take the action necessary to implement these strategies right away.

The first thing you're going to need to do is set up your squeeze page.

A squeeze page is a web page that you put up with only one purpose, to get the name and email of your visitors. Every aspect of your squeeze page will be designed for this one purpose.

We'll go into how to design your squeeze page in just a bit, but first you're going to need a domain name and hosting for your site.

For a domain name we recommend that you use GoDaddy.com. They are the biggest domain name reseller on the net and they have top notch customer service. We've been using them for years, have registered over 100 domains with them and have never had a single problem or complaint.
Choosing your domain name is a bit hard these days since most keyword combinations have been bought up already, but with a little creativity you should still be able to find something that works.

Register a Domain Name

Next your going to need hosting. While GoDaddy does offer hosting with their domains, we don't recommend you use it. You can get much better hosting elsewhere for a lot cheaper. Over the years we've had hosting with several different companies and BY FAR the best one we've ever worked with has been HostGator.com. For something like $7 a month you can host unlimited sites and they'll give you 100 times more bandwidth and storage than just about any other service out there. Also, if for some reason you ever do need to upgrade they offer several larger hosting packages and will transfer all your stuff over for you. They also have great customer service and are easy to get a hold of on the phone if you ever need anything. Highly recommended!

(Seriously, if someone had of told me to go with these guys when I was first started online, it would of saved me hundreds of dollars, hours of headaches and days of downtime on my sites. - I won't mention any names here...)

Check out HostGator's Hosting Packages Here

 

You're also going to need to get an Autoresponder to gather your subscribers and send e-mails from.

Aweber.com is the #1 autoresponder site on the internet for a reason. It's cost effective, easy to use and has a very high deliverability rate. These guys work with all the top e-mail sites such as gmail, hotmail, and yahoo to make sure that they are in compliance with anti-spam rules and regulations. This ensures that your e-mail has the best chance of getting through the junkmail filters, and into people in-boxes where they can read them. Aweber's service is around $20 a month and will be the best investment in your business you can make. If your marketing online and building a list then you need Aweber.

Click Here to Get your Aweber Account

 

Once you've got your domain, hosting, and autoresponder set up you're going start putting together your squeeze page.

For your squeeze page you need to have a compelling reason for people to want to part with their personal information. The best way to do this is to offer them something for free.

This can be a .pdf report (like this one), an .mp3, a video, special access to something, an interview, tips on something, a newsletter, or anything else you can think of that will get people excited enough to put their name and e-mail into a form and press submit.

Always make sure that when you're setting up your squeeze page and your offer that you consider the types of people that are going to be signing up. Make sure its attractive to the types of people that will most likely be interested in the things you'll be marketing to them down the line. The more laser focused you can be with this, the better results you'll have with your sales efforts.

Ask yourself things about the person you'd like to sign up.
Where do they live? What kind of work do they do? Do they have a family? What hobbies are they interested in? What are they looking for? Also, always remember that they are always thinking to themselves, “What's in it for me?”.
The better picture of your ideal subscriber you can get in your mind, the better you'll be able to create a page that targets that type of person. Taking the extra time to do this will pay off big time with increased squeeze page conversions and higher sales.

Also, when setting up your squeeze page it's best to focus on one specific thing in your niche. Don't try to be the expert at everything all at once. You can always expand what you cover later but at first its going work much better if you focus on one thing.

If you don't have anything to give away on your squeeze page and can't think of anything, you could simply go to one of the many membership sites that offer PLR (private label rights) or MRR (master resales rights) products that you give away.

Some of my favorite Free to Join PLR and MRR sites are: Resale Rocket Free PLR Content

Article Underground

It's best to use a PLR giveaway that you can re-write and personalize to make as your own. However, they're going to be on your list once they get it, so its not something to worry about that much. Just make sure it's a good quality product. It's what you do with them once they are on your list that counts, not so much how they got there. So don't sweat this part too much, just do your best and get it done.

One thing to consider here is that you can create an e-book to give away that has affiliate links or links to your own products. You never know when you might make an extra sale. It's never bad thing to have hundreds or even thousands of e-books out there in e-land with your links in them. If you're not the "writing" type you can go to a freelancer site like elance.com and have someone write one for you. Again this doesn't have to be hard. Just do your best and get it done.

A note about getting your own website:

Sure there are a lot of free options for this, but ultimately this is a business, and in treating it like a business you need to take that step and get your own site. It's going to be a lot more professional looking and you'll have much more control over it.