Internet Marketing - Pain Points by Tom Powers - HTML preview

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Draw: I would consider draw the most difficult area were you to

do from this scratch. Fortunately, so many others have gone through this learning process so learn from them. Here are a few pitch pages worth checking out pitch 1 and pitch 2.
You see all the great elements of marketing at work and in the right order to show them.

First, inform the customer what it is and who it applies to. Second, let the customer know how the product benefits them Third, offer them some type of a bonus - another item or a discount

In pitch 1, notice the e-mail sign-up for the free newsletter? Why does he do that and offer his products below? He knows that you are a much less likely to select a product from someone you don't know or trust. If he gets your e-mail, he will gain your trust and eventually get that sale. He also added the nice touch of placing the photo and biography off to the side so you are not buying from a faceless name. His initial message is short and sweet covering all 3 points above.

In pitch 2, we see a much longer draw but effective in its own ways. Just read the first section and you see that everything else is just there to sweeten the deal. It is simple but easy... the convenience is highly emphasized and at the same time you learn what the product itself is.

How To Use Private Label Content To Create A Line Of New Products Without Writing A Word, And Build A Profitable Online
Business At The Same Time... ... Fast And Easy!

I really chose this one because if you read the message then you see that this is an offer that explains some very true points about marketing your website. I got both of these through free ebooks I picked up while stocking my website.

I will bring up another good point here, you should seek to build an opt-in e-mail list but do it with some integrity. Place that sign-up pitch along with some free but useful information you can offer. For $3, I purchased 50 articles for my own website with my e-mail signup telling users that these articles would not be free for nonmembers in the near future. The only extensive category selection I have ever purchased from is master-resale-rights.

I do not personally like pop-ups as they irritate me but if used in the right way, they can be effective. For example, I was on a site reading through the product offer and a pop-up came up. This popup offered me a 20% discount if I purchased within the next 10 minutes. You guessed it, a little countdown timer started ticking down from 10 minutes. I give it points for effort.

I think by now you see where I am going. You can get through all the steps but bombing here means it was all for nothing.