"A picture is worth a thousand words."
You have probably heard this saying a thousand times, but it is true. Using pictures to relate to your consumer and to prospective consumers is an easy way to connect. For example, an image of a new product you are going to sell is far more descriptive than a paragraph you would write about it.
People can see the color, the fabric, the texture, the details and so forth. Although words can convey certain details about a product, they will only go so far in doing so. For this reason, when you are deciding which images to add to your Instagram account you want to make sure you are always telling a story. This is the opposite of simply adding random pictures which have nothing to do with your business, or the information which customers would like to collect from the images that you choose to share on the social media platform.