The images you share should be inspirational. If your business sells health products, add images showing athletes using the product. If you are a company that helps people learn how to cook, add images which show how to incorporate ingredients, or show others cooking a dish they would love to learn how to cook.
Whole Foods Market by Whole Foods Market Instagram
Regardless of the type of business you are in, what you sell or what you want to encourage your customer to buy, it has to be inspirational in some manner, and it has to speak to them at a deeper level if you want them to react to the images you are sharing on the site.
The above picture is an example of a great Instagram business account. The mass merchant sells health foods, promotes people to engage in a healthier lifestyle and to choose healthier foods to cook with. Not only does it showcase some of the products which are sold, but also includes images of people going out and being active or creating new, healthy recipes to try for their family. It encourages their visitors to get out there and do something about their health, and inspires their followers by showing them what others have been able to do with the help of their business.
In a similar manner, you have to engage your followers and you have to inspire them with the images you post. If the images are dull, do not speak to them at a deeper level and do not motivate them to make changes, then they are never going to want to purchase from your company.
Using the right images, focusing on images which relate to your business and also relating to your customer in some way is extremely important when deciding on the images you are going to share on your site.