Inspiring your customers to get up and act, connecting to them on a human level and bringing them closer to the employees and the people who are actually behind the products you sell to them, are all things to consider when you are deciding which images you are going to post on your Instagram account page.
You have to strike the right balance, and you have to know when enough is enough of anything (whether it is the inspirational images, or the fun that takes place behind the scenes). But you do want to blend it all in, and you want to make sure your visitors and your followers see a little bit of everything when they visit your Instagram account.
If you are solely interested in profit margins, making the sale and do not show concern for your customers or those who actually do the work for your business, it is going to draw people away and is going to show the consumer that you do not really care about their wellbeing or their personal needs.
Like anything else, there has to be a balance when it comes to the work. You have to show the customers who are purchasing from you that there is a purpose behind the work you do, and that you do care about their happiness with the products they are purchasing from you. By sharing these images on your account page, you can easily show your followers they are a priority and that it is not simply about making a sale to them.
Plus sharing these inspirational images, the fun at work and the different images which relate to your customers is going to add a little bit of flair to your account. It will help strike the balance between fun and work and help you connect to your followers on a deeper, more meaningful level as well.