You don't want to sit there and comment on every photo a competitor posts, but you do want to analyze what they are doing if they have an Instagram account. First off, you want to see what their followers (who are not your customers) appreciate in their brand, and not in yours.
Second, you can glean the images they post, how many likes they have, what is working and what is not working. And you can also get an idea of what your competitors are doing, when they post new product lines or up and coming ideas they have.
All of this is important for your business. Not only does it give you a heads up as to what your competitors are doing, it also gives you a way to potentially draw their followers away from them to following you. When you are aware of what the competition is up to, you are going to be on top of your game, and are going to make the right moves so you can keep up with the changes in the industry.
If you are not following a competitor, or if you do not know what they are doing, make sure you immediately do this. It will give you a great deal of insight as to how they operate, what they might have or might do that you are not doing and will show you what changes should be made. This will ensure you are appealing to the right audience, and can potentially draw in new followers to your account by making the right changes and updates to your own Instagram business page that you have set up.
Networking is key in any industry; just because the internet has simplified how we connect, and how customers view us, does not mean we can stop networking as a business. Not only does networking help you meet more people that can help you, it is an easy way to meet new customers and prospective customers who may never have known that your business existed.
As a business owner you have to network through Instagram, as well as the other social media platforms, just as you would if you were attending a local networking or social gathering event in the industry. It is not only simple for you to do, it is an easy way for you to glean what your competitors are up to, what customers in your industry are looking for and what changes have been made in the industry that you are not yet up to date with.
By using these simple techniques to network online, your business is not only going to see a jump in the number of followers on Instagram, but possibly on other social media platforms that you have set up as a business as well. When your followers see you care, and are thankful that they follow you, they will tell others about your business which will lead to new followers. And when you are sharing your information and accounts through all social media platforms, it allows current followers who were not aware of your Instagram account to follow you on that platform as well.
It is important to network and to utilize all of the tools that are available to you as a business owner. This will ensure you are gaining followers and growing through social media. These are a few simple tools you can use in any industry, to see growth and to realize new followers to your photo sharing page.
This will in turn lead to more new customers, more site visitors to your online business page and eventually to more profits due to the increase in the number of customers you are gaining through social media.