Using the online photo sharing site for business versus personal uses will vary. For instance, the images you post, the frequency of posts, the messages attached to the images and possible images you will share from other accounts will vary. For this reason, you have to understand the business uses of Instagram in order to ensure you are utilizing the site to your advantage. This is opposed to accidentally turning your customers off by offensive posts, or posts they would not expect to see from a business which they trust and make purchases from.