Introduction
List building is a method to collect targeted prospects who are visiting your site by offering them a decent quality information in exchange for their contact details such as email, first name, last name and their phone numbers. This builds you a laser targeted, responsive subscribers list that eventually becoming the key element to your success.
When the subscriber has confirmed his email subscription on your list, you can then start to send them the follow up emails in conjunction with relevant and useful content based on your product or services.
Affiliate marketers and business owners use different style of squeeze pages and opt-in forms combination on their site to capture potential prospects. You are able to generate the web opt-in forms from the into your squeeze page template either as a Javascript or HTML codes.
Every time a visitor enters their name and email address into your squeeze page opt-in form, they are instantly added to your mailing list system and instantly become an active subscriber, and then you can follow up with them later on.
With the method of list building, you can potentially transform the confirmed subscribers into buyers, since once your potential prospect has been added to your mailing list, you are able to establish a relationship with them. You can then use the relationship to encourage sales as well as repeating sales (which will add up more sales profit for long run). with existing customers. It is a passive form of client relationship management. By way of good feedback response mechanism, you can understand what they truly want and try to work better in this regard.
Using list building software, and other such list building techniques, you can build your email marketing list. It does not matter the type of product or service you are selling. Email marketing is inexpensive compared to traditional advertising methods.
Using the power of emails lists, you can build a stable email subscriber base. Given that this is a permission based mechanism, subscribers to your emails are happy to receive and read them. This is as opposed to advertisements that interrupt consumers between newspapers, TV programs, and while watching movies.
The following are some list building ideas to help you get started in this process.
Provide relevant information
You cannot expect users to give you their email ID, no matter how sophisticated your list building software is. You have to provide useful, subscribe to your newsletter.
Get the user to subscribe to every web page on your website
Your website should be a collection of information-centric web pages. Each web page should have a subscribe link. Meaning, visitors of your website should be able to subscribe to each web page on your website. Accessibility of your web pages is important. You cannot use list building software to achieve this. You ought to use good website architecture techniques and layout schemes.
The signup process should not be cumbersome
When a user is trying to sign up for your newsletter, don’t keep them waiting. Make the process of signing up for your newsletter easy. disinterests the user.
When your visitors sign up, assure them that their email address will not be circulated to spammers. Most visitors are concerned about their email addresses being circulated to spammers.
Provide newsletter example content
Again, you may not be able to use list building software to create newsletter examples. Your visitors would be interested in how your newsletter looks. Therefore, provide these samples on your website. You can also provide the facility of downloading the newsletter.
Maintain an archive. Stack all previous iterations of editions of your mailed newsletters year by year and month by month. This tactic is appealing to all types of users. It also makes you website more creditable.
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Call out to other newsletter publishers. Let them know that you are publishing your newsletter. Request them to have a back-link to your newsletter subscription on their site. Invite them to place their back-links on your website too.
Give free eBooks
Don’t shy away from being generous. When visitors subscribe to your newsletter, give them a free eBook that they would otherwise have to pay for. This tactic builds interest in the visitor about your website. Request visitors to let others know about your website. Often, a referral mechanism is the best way to promote a website.
You can also let other newsletters publishers print your newsletter on their website. This applies to visitors too. They can be allowed to print should not be modified.
List building secrets are essentially open secrets. You must be patient when building a list. You have to understand that building a list takes time and effort. Rome was not built in a day. Similarly, building a list is not a matter of few days.
Perseverance pays. When starting out to build lists, you have to persevere. Finally, your handful of email IDs spans into reams and reams of email IDs. That could be the WOW! moment you had been waiting for. And yes, all of that is possible with some simple list building secrets.
A newsletter is a sincere medium for communication and list building
A well-crafted newsletter is all it takes to build a list. Although it could sound simple to you, crafting a newsletter is a science and art. A newsletter is essentially a way to communicate about your business. thought, there are plenty of people who read them.
Include simple, readable, and helpful information in the newsletter. This is one of the great list building secrets that any SEO consultant would tell you. Provide well-researched and useful information. Provide news that your readers can use.
Co-promote products
Enter a barter system with other businesses having newsletters promoting their products and services. Offer to promote their products on your newsletter. Ask them to do the same to your product and service. This way you build a wider network. There could be people interested in you from all corners of the world.
Don’t restrict yourself to one business. Identify as many as possible.
Spend a considerable amount of time understanding their credibility.
Remember that information on your product and service is piggy– backing on their newsletter.
One of the great list building secrets is to keep things simple. This implies that every aspect of your list building endeavor should be simple and straightforward. This includes the way you engage your prospective subscribers to subscribe to your newsletter. Let it be a simple process. Ask minimal and important information from them. Cut out the fluff.
When you request your visitors to subscribe to your newsletter, give them a compelling reason to do so. This depends on how you position the salability of your newsletter. Again, you cannot promise something that is non-existent.
Allows users to share your content
Give your users an open ticket to start using your content on their website. Copyright your content. This prevents your content from being content on their website. This is all the more reason for them to subscribe to your newsletter.
Monetize your content
Convert your content into white papers, brochures and other such collateral. Distribute your content on PDF networks. Put your content up for sale. Include a back link within your content to your website. This helps you increase the popularity of your website.
Building a profitable email list building campaign is not to be exempted this day. To get started, you will need to make sure that you have the entire items ready; as such you need the following:
1. Professional Auto-responder Account (Hosted Services or Owned Version)
The most top 2 recommended auto-responder services which are from www.GetResponse.com and www.Aweber.com, by using their services, you are able to set up an unlimited number of mailing lists, each of them provides an easy customization options to fit into your opt-in form for your squeeze page codes. (I have included a list of auto-responder services, please check on the last page for the recommended resources)
Organizing your lists into each of their individual campaign will be able to let you personalize your emails so that specific information or topics are directly send to the targeted groups of subscribers who are interested in.
An auto-responder is an automated mailing list system set up with preloaded follow-up messages to be sent out on a predefined schedule of time and date. This means that you can write all of your messages at once but have them drip to your subscribers on the date and time you specify in the system.
Being able to schedule all follow-up messages makes life a lot easier for an affiliate marketer because you can set it up once and for all to be on auto-pilot, so that you can spend the rest of your time and effort to focus on driving traffic to your squeeze page in order to continuously expand your list.
The auto-responder service provider you are going to choose will provide you with an account where you can log in and create unlimited email campaigns as well. This means it can lets you accommodate to a couple of dozen or more niche markets but making sure that you keep things organized and well managed to email your subscribers to avoid confusion.
For instance, perhaps you are interested in the fitness niche market as well as the weight loss market. You would simply create two auto-responder campaigns. One titled fitness and the other one titled weight loss.
You would create your content separately for these two markets, pre-schedule your follow-up messages in your auto-responder updates to each group of subscribers on a predefined schedule.
If you prefer to host your own auto-responder system, one of the most decent, low-cost and affordable scripts on the Internet is available from Millennium Responder, http://www.millenniumresponder.com/
Alternatively, you may also want to check out the software being offered by Interspire and it’s called “Interspire Email Marketer” and the other one is from Auto Response Plus.
The best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you do own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders.
2. Squeeze Page
A squeeze page consist of your opt-in form with the details to present to the potential prospects being able to find you on the web, by evaluating what you are offering them in exchange for their contact information and making the decision to become an active subscriber of your list. function is to pull in customers and motivate them to take further action, in this case, they have to subscribe to your list.
Highlighting the "Call of Action" is very important in creating high performance squeeze pages, and you must place highly appealing outlines and benefits to ensure that your visitors are guided fully to fill in the opt-in form; otherwise they will not be added to your list.
You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).
One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional page may not be similar.
With sales pages, they are typically designed to offer as much information about a particular product or services as possible, since the main focus is on transforming a visitor into a buyer.
With a squeeze page, you aren't asking your visitor to make a decision to purchase or commit to anything other than to subscribe to your mailing list where they are rewarded with a free product, newsletter or e-course.
Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question. thoroughly evaluate your market, as well as competing offers so that you can create a relevant product that is in demand and will likely to capture the attention from your targeted prospects.
Squeeze pages should be designed to offer a clear navigation system, basic structure, template and a compelling deal.
To summarize, your list building process consists of three major parts:
I. Squeeze Page With Opt-In Form
II. Compelling High Quality Offer or Incentive
III. Follow Up Messages And Broadcasts
We will discuss the structure of a successful squeeze page in an upcoming chapter, so that you can begin to develop your own.
3. Giveaway (Incentive)
Your giveaway is essentially, the most important element on your squeeze page.
If your offer doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost. This means that you need your offer to be of interest to the majority of your target market, rather than to a small group of subscribers. The higher the quality of your giveaway as well as the more relevant your offer is to your market, the easier it will be to recruit new subscribers. giving away is of a high-perceived value by your subscriber base and likely to be successful in converting new subscribers.
To start, consider the different types of products that are being successfully sold in online marketplaces and create a shorter version of a hot selling product, and offer it for free to anyone who subscribed to your list. You may try to offer products with resell rights or even better a private label rights product will do good for your campaign.
If competitors are successful in selling a similar product and you are giving away a high quality product based on the same topic, imagine just how easy it will be to recruit visitors and subscribers to your site. an active subscriber base than by offering them something of equal value with no strings (or price tag) attached! You could offer:
The key to creating a successful giveaway product is in its overall relevancy and existing demand.
You want to make sure that your target prospect is actively searching for similar information, and that it is being sold successfully in the marketplace. If you do that, you will have little difficulty building a massive list of targeted prospects who will be eagerly waiting to receive your emails and broadcasts.
If you plan to promote an ebook or e-course of some kind, a very powerful method of building a massive mailing list while generating new business for your product is by offering a leaked chapter of your info product. (Preferably first 2-3 chapters as the preview copy) with a preview copy of the quality of your work, as well as generate a buzz around your upcoming product launch.
If your product is well written, you will find it exceptionally easy to build a subscriber base of people who will likely purchase the full length version when it launches.
This is also a savvy method of creating a viral campaign for your upcoming launch as people pass around the 'leaked chapter' to everyone they know.
If you are interested in outsourcing your project to experienced freelancers, you can easily find a trustworthy professional from the following freelance marketplaces:
(I have included a list of the top freelance marketplaces at the end of this report)
Or you may also outsource your work from a select few popular forums such as http://www.warriorforum.com or http://forums.digitalpoint.com which having a number of talented freelance marketers to help you out. (Check on the Warrior For Hire section in warrior forum or look into the Buy-Sell-Trade section for digital point forum)
4. Domain And Hosting Accounts
There are many different domain registrars available to choose from. Personally, I use www.NameCheap.com and www.Godaddy.com .
However, one thing to keep in mind is that you should have done a research as to the niche or market that you are intending to target on before registering your domain name.
Doing that way, you can register a domain name that includes relevant keywords pertaining to targeting the right prospects.
For example, if I wanted to build a mailing list that targeted the “web hosting” niche, I would consider registering a domain name that incorporated the keywords 'web hosting', such as www.Web2Hosting.info where I would offer free web hosting tips and articles over the website and also an opt-in form to capture the prospects. In this case, the domain and the content both speak directly to my target audience.
In order to streamline your ability to build targeted lists, you also need a web hosting account, making it easy to capture your visitor’s information, and add them to your list by showcasing a squeeze or landing page.
When it comes to choosing a hosting provider, you need to make sure that you go with a service that allows for flexibility and fast upgrades.
You can start out with a smaller package, and as your marketing campaign expands, you can upgrade your account to a larger package.
With your hosting provider, make sure that they offer the ability to use sub domains, so that you can create multiple interior pages for every squeeze page you create.
I recommend using either one of the following hosting company:
(Name Cheap has just got opening their hosting services not long ago but they have pretty much decent review on their services, you may try out their hosting)
For the start, being able to convey your messages right with your targeted prospects and thus pursuing them to subscribe into your list is very much beneficial for your long term list building mission, therefore, you will need to develop an eye-catching and highly converting squeeze page.
By providing solid information, and relevant content, you will quickly begin to set up credibility with your subscribers and built-up a good reputation. Declaring yourself as the expert for anyone who interested in seeking for the high quality information and giving exceptional value is extremely essential for you.
page is NOT designed to sell anything naturally. Its primary task is to help converting your visitors into confirmed subscribers.
All you need is either a simple HTML page or a blogging platform on your own domain website or on any third-party hosted free websites such as:
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