List Building by Ian Jackson - HTML preview

~ Autoresponders ~

When marketing your product, you need all the sales tools possible to help to sell your product. That’s where autoresponders come in. They are automatic email responses to some type of action that you want people to take. They can be very powerful for your list building efforts if you use them right. It is “email marketing” at its best.

So what exactly is email marketing? It's the sending of a series of letters sent out by an autoresponder to potential customers telling them about your product.

Email marketing is done in a series, like a series of promotional letters. It is not a one-shot deal as with conventional advertising. With conventional advertising you have just one chance to make a sale, however with email marketing you have many chances. That’s the beauty of email marketing with autoresponders.

With an autoresponder, your visitor gets an immediate response back from their action, like giving you their name and email address. Once they fill in your opt-in form with this information and click “submit”, the information goes to your autoresponder where, you will have a reply message created, that will be automatically sent with the download link for their freebie. It’s that simple.

It is not difficult to set up an autoresponder series. Autoresponder services have tutorials to help you. You will set up a series of these types of email so that you can keep selling to the list of potential customers that you accumulate. The main difficulty will be writing the autoresponder emails. You can learn this easily on your own or hire someone to do it for you.

There are free and paid for autoresponders available, you need to determine which one to use. Remember that you get what you pay for here, so if you think you will save a few bucks with a free service, you may not get the same support, service or reliability as you would with a paid service.

Aweber – The most popular paid service, affordable.http://www.aweber.com Get Response – They have a free service and a paid service. http://www.getresponse.com