What made them Go Mobile
The Mobile era has provided consumers by combining all the benefits of Web 2 and Social media and convert them to work with the mobile platform enabling new forms of engagement serving the market with media related technologies. This is Multi –tiered for different mobile platforms (iPhone, Android, BlackBerry and Windows ) delivering a variety of mobile tools, seamless cloud support , GPS, Google Maps, QR code , mobile coupon ,one-touch calling, analytics, and location based technology . Developing a multi-platform strategy for businesses with Mobile Intelligence and Social Media is no longer an option-it has become a necessity.
Social Networking platform working with mobile intelligence has the potential to revolutionize business processes across every industry
As consumers starts to embrace the mobile technology better , the business world also evolves as users become comfortable with them. They start to accept and adapt to the effectiveness and productive benefits which mobile technology offers in ways of communication , marketing , and engagement . Social media has been used for distributing contents and engaging online via computer and now with mobility ,Mobile Social Media offers better niche marketing. It can do better than mass marketing by focusing on niche markets with better third screen personal influence and reputation to generate desired results.
Marketers who will get the most out of this new reality are usually those who experiment on the connectivity of these platforms, incorporating the mobile technology as a key way to achieve business objectives and attain good results with profits. These are possible made by delivering the best possible experience opening to a whole new world of media Influence , sales and profits.
Unlike the other ways of communications , the mobile medium is always on the Go , and always “On” , it is very actionable and delivers information that is well acceptable by all ages for a wider audience whose attention span from communication purpose to Mobile search , Location based orientation ,exploitation of Audio and Video media files, Social networking and especially to access to new Mobile apps for all kind of application .
That’s the key Star power and influence of marketing in the moment.
Small business owners are optimistic about growth, using social media sites and mobile devices to boost Marketing Exposure
Small and Medium enterprise owners are fast adopting the use of social media sites like Facebook, Twitter, SinaWeibo , QQ , Google + and Renren alongside mobile technology to give their businesses better online exposure , according to an recent survey of 3,000 small to medium-size business (SME ) owners by Info-mobie , an Asian based survey company in Hongkong. The survey also found there are growing confidence among SME owners, with about 60 percent of respondents already owning at least one website and intend to convert them to be mobile friendly or to integrate mobile coupon features to their marketing program in the near future . Most of this companies are embracing mobile devices to improve productivity, particularly among the food service industry and those in hospitality trade . Popular businesses usage of Mobile Social Media include email , document, MMS , SMS text Promotion ,video product demonstrations and mobile coupons