Introduction
Right from the start let me say that having owned, managed, sold to, and strategized with many small businesses, I know that you as a manager or owner don’t have the time to read some long, dry book full of facts and statistics showing you how smart I am and trying to convince you that mobile marketing is important to your company. I get that, and promise to keep it as brief and simple as possible while giving you valuable information. Having said that, welcome and thanks for taking the time to find out more about new marketing technologies and techniques. I hope you find it worth the effort!
This book is meant specifically for owners and/or managers of small, local businesses. It is a “primer” if you will, to give you the basics of what “mobile marketing” actually means and how it can affect your company.
The reason I say primer is because mobile marketing is rapidly growing and changing, encompassing many different areas of your business. A book covering all of mobile marketing would be more like a bookshelf!
I am writing this in a person-to-person style, as if you and I are having a casual conversation that is valuable for both of us. My style is direct, informal, and sometimes a bit irreverent. I hope you can relate.
My wish is that you will find it valuable and entertaining and you will be able to quickly and easily find all the parts relevant to your business, and use them to help it grow and prosper.