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Table Of Contents
Chapter 1: Introduction 4
Chapter 2: Creating Your New Business 7
Chapter 3: Finding Your Niche 10
Chapter 4: Keyword Research 101 19
Chapter 5: Setting Up Shop 30
Chapter 6: Affiliate Marketing Profits 46
Chapter 7: Quick Traffic Generation Tactics 52 Chapter 8: Conclusion 58
me quite a while to gather all of the information that I share with you here, and I
only want to give you what works. I hope that you find it exceeds your
expectations and gives you all of the knowledge you need to get up and running
quickly.
In case you don't already know who I am, let me give you a quick overview.
My name is Angel Taylor and I am 24 years old from Columbus, GA.
Due to some unforeseen circumstances, I have become the sole supporter of my
family and the guardian for my younger brother who starts college this year. I am
so very proud of him and I have worked hard to give him every opportunity that I
can, however I only make so much working full time as an operator for the phone
company. So wanting to improve our situation I began to learn everything that I could
about internet marking and building an online business. There is simply so much
information out there that it's hard to pin down the best options, but for me I have
found that building a mlm business is a good way to go. However, getting to the
point of success is far from easy and there is somewhat of a learning curve. With
all of the information swirling around about how to build a list, drive traffic, or
find quality leads, there seems to be an abundance of different routes you can take.
Venturing into the world of Internet Marketing can be a confusing and frustrating
challenge, especially if you are brand new to online business, and aren’t quite sure
where to begin putting the pieces of the puzzle together. For many, they spend
countless hours in front of their computers, doing everything possible to
successfully crack the code, only to end up back at square one, no further ahead,
and no profit to show for their hard work.
This is why the Newbie Marketing Guidebook was written. To provide newcomers
with a clear-cut strategy for making money online by dissecting the most important aspects of Internet Marketing and breaking it down so that it is easy to
understand, and more importantly, put into action.
I’ve done my absolute best to present the information in the more comprehensive
format I could, and by the end of this guide, you will know exactly what you need
to do in order to set up your money making system and see your efforts pay off,
again and again. Whether you have been discouraged in the past because you
simply believed that Internet Marketing was just too difficult to break into, or too
saturated to make room for your own ideas, you really can make a full time
income in this industry.
From niche research to generating traffic, the Newbie Marketing Guidebook
guide covers the fundamental basics of getting started in Internet Marketing. I
leave nothing to guesswork, or trial & error. It’s all right here. Are you ready to
start your journey in the right direction?
Let’s get started! will guide you through the critical elements to ensuring that your business is a
success.
You need:
A product that people will buy, and are currently buying within the market.
A focused, hungry crowd of buyers within your target niche.
A strategy for driving targeted traffic to your website and landing pages.
Additional products to offer as backend products or upsell offers.
Replication and Automation, so you can quickly set up your business on
auto pilot.
When it comes to choosing your niche market, you will need to spend some time
conducting keyword research as well as overall niche profitability.
Don’t skip out on this!
It’s a very important part of the process, and if you overlook it, you may end up
building a website around a niche that simply isn’t profitable.
This exact situation happened to me when I first started working online. I created a
website around my personal interests rather than evaluate whether there were
enough people out there who also shared the same interests as me, but more
importantly, where looking for information on the topic and willing to actually
buy it.
Failing to thoroughly research my niche prior to investing time and money into
building my website, I learned a very hard lesson.
If you do things in reverse, and you fail to examine every niche before you even
consider creating products for it, you are putting yourself at risk of building an
online business without an existing customer base.
While researching a niche market isn’t difficult, it will take a bit of time, as you’ll have to go through the steps manually.
Unfortunately there isn’t an automation tool that will dig into niche markets and
tell you everything you need to know about it in order to make an informed
decision, however by following my step by step guideline, you will be able to
dissect your niche markets and determine which one is likely to yield the best results.
“A niche market is a focused, targeted portion of a market. By definition, then, a
business that focuses on a niche market is addressing a need for a product or
service that is not being addressed by mainstream providers. A niche market may
be thought of as a narrowly defined group of potential customers”.
All this really means, is that a niche market is a sub market, or a smaller market.
Where a mainstream market is usually broad, a niche market is smaller, but still
profitable.
Before you can even begin to explore how lucrative niche markets are, you need to
jot down some ideas that you have for potential products.
Even if you don’t intend on creating these products yourself, and instead purchase
private label rights or resell rights to existing products, you still need to go through this process, and ensure that the demand is there.
Think of potential niche markets that you would be interested in exploring.
While it isn’t always the best choice to focus on markets that you are personally
involved in, from a profit based standpoint, as you become more experienced in
marketing you will be able to expand your outreach and begin to cater to markets
in a variety of categories and industries.
It’s always best, when starting out, to focus on a topic that you believe you could
personally create content for, and be actively involved in.
Are you interested in the “money making” industry, such as affiliate marketing?
What “niche” within that market could you get involved with?
Are you interested in personal development, parenting, crafts, weight loss, pets,
music?
Take notes of as many topics as possible that you are personally interested in or experienced with so that you can evaluate each topic closely.
In truth, there are an endless number of opportunities and niche markets that you
can penetrate and begin to make money in, that include everything from hobbies to
self-improvement.
Within those markets are even smaller markets, called “micro niches”, that cater to
an even smaller group of people, but if this niche is untapped and competition is
limited, you can still make enough money to justify your time and effort.
Part of choosing a profitable niche market, involves evaluating the target audience
itself. What do these people currently purchase? What are they interested in?
What problems do they have that you could solve?
Understanding your market is as important as evaluating the profitability of it,
because once you have a solid understanding of what your niche wants, you will
be able to create products that are sure sellers, or choose third party products that
you can promote as an affiliate marketer. Think of yourself as the middleman in a niche where on one side you have an
active consumer base looking for specific products, and on the other side, you
have the ability to choose those exact products and hand them over to your
audience.
As an affiliate marketer, or even a product developer, that is exactly what you will
do. Analyzing what people want makes it exceptionally easy to make money by
simply giving it to them.
If you have a difficult time coming up with niche market ideas, here is a method
that a seasoned marketer shared with me a few years back that literally changed
number of profitable ideas.
Best of all? It takes less than 5 minutes of your time to generate a list of 10
potential niches to get involved in, based on existing demand.
Here is what you need to do:
Visit http://www.dmoz.org and review their existing categories. You will find
everything from Business categories to Computers, Recreation and even Science.
Within these categories are sub categories and even smaller categories withinthose.
To show you how it works, click on one of the main categories as shown below:
After clicking on the Health topic, I find sub categories that include: Alternative,Fitness, Mental Health and Medicine.
Clicking on “Alternative” brings up yet even more results including “ChineseMedicine”.
What you want to pay attention to, is the number of listings contained within eachcategory. The higher number of listings, the more popular the niche is.
Clicking on “Acupuncture and Chinese Medicine” brings up some interesting
results:
Starting off with the generic, broad category of “Fitness”, we have narrowed downa handful of niche markets (and micro niche markets), in a matter of minutes!
Our niche “Fitness – Alternative – Acupuncture – Chinese Herbal Medicine”.
By writing an ebook or offering a report on this topic, we could easily build a list
and grow a following.
Spend some time going through the categories yourself, and in matter of minutes
you will have a highly targeted list of potential markets.
Better yet, you can then browse through the actual website listings featured at
dmoz, to explore potential affiliate programs, joint ventures and to simply get a
feel for what people are already selling successfully.
Once you have a good idea of what your niche will be, the next step is to explore
potential keyword phrases that you can use in your content. The reason why this is so
important is that search engines like Google will determine your niche and ranking
based on the keywords that its spiders find when exploring your website pages.
Furthermore, by using the same keyword phrases that people enter into the search
engines manually, you are able to generate highly targeted traffic, as these people are looking for the same information that is featured on your site.
Even before you set up a website or register a domain name, you should choose your
niche market and create a keyword swipe file of popular keyword phrases
that people are using when searching for relevant information in the search engines.
consuming.
Using a handful of free tools, you will be able to create a highly targeted listing of
relevant keywords for your niche.
Here is how to do it:
In the same manner that you began to generate ideas for your niche, you need to
start by writing down keywords and keyword phrases that you believe sum up the
niche market you are going to tackle, as well as phrases that people are likely to
enter into the search engines when searching for information in that niche.
For example, if I had a website showcasing products on photography, my keyword
list might look something like this:
Photography Enhancements
I would also include question based keyword phrases that people might enter into
the search engines like:
How do I edit digital photos?
Then, when creating my article content on my website, I would feature these
keyword phrases throughout my pages.
You also want to consider possible synonyms for your niche topic. For example, if
you were catering to the “freelance” marketplace, you could also use words like:
Ghostwriter
Write down everything that you can think of that relates to your niche market.
Then, once you have a listing of potential keywords, run them through Google
Adwords Keyword tool to verify popularity, and break down your list so that all
you are left with, are active keyword terms.
Here is how to do this:
Visit: https://adwords.google.com/select/KeywordToolExternal to begin.
Start by entering in one of your keyword phrases or primary keywords into the search box. Then, click “Get keyword ideas” to generate a listing of results.Let’s start by entering in “Photography Equipment” per my earlier example.
You should see a page that looks similar to this:
Using this tool, you will be able to verify your existing keyword phrases, todetermine profitability, but you will also be able to generate a quick listing of other keyword phrases relating to your market.
In this example, keyword phrases including:
“Photography Studio Equipment”
“Photography Lighting Equipment”
and “used photography equipment” are other keyword phrases that I hadn’t
thought of, but are being entered into the search engine consistently.
Scroll through the listing of keyword phrases and click “Add” with each keyword
phrase that you believe you could create content for and download the list to use
when you create your website pages.
When you are evaluating keyword phrases that are generated by Google’s
Keyword tool, note that the approximate search volume shown above the search
results is not an exact number of searches conducted for each keyword phrase, but
rather provides you with a general idea of how popular each of your keywords are.
Another great way to come up with ideas for content and products is by visiting Yahoo! Answers, and exploring the different questions that are being asked within
your niche.
http://answers.yahoo.com
You begin by searching for questions in your niche using the search bar on the
main page:
This will generate a listing of recently asked questions from people interested inthis topic (you can also use the advanced search tool to review archived questions
as well, to determine any patterns).
By reviewing the listing of questions above, I see that people are looking forwholesale or discount equipment as well as what they need to start out.
You can also join Yahoo! Answers as a contributor and answer questions that are
being asked in your market. By doing this, once you have your website created