What Is OTO? _______________________________________________________ 3
Why should I use OTO? _____________________________________________ 3
Here’re the benefits you’ll be getting with a properly managed OTO:4
Types of OTO: _______________________________________________________ 5
Where to Use OTO? / Where Should I Place an OTO?________________ 6
3 Practices that will Make or Break your OTO Campaign___________ 8
Example of OTO IN ACTION. _______________________________________ 10
We’ll run through the stages one by one: ______________________________________ 11
Two FAQ about OTO _______________________________________________ 15
Where do I get products for my OTO? ________________________________________ 15
How do I setup the OTO? ___________________________________________________ 16