A Press Release is a great way to create publicity for your product launches, websites and services. The main aim of the press release is to get eyeballs on your offer. This creates publicity for your offer, and if your sales message is effective will ultimately boost revenue for your business.
So not only can you use press releases for your product launches, but you can also use press releases to garner publicity when relaunching products and creating special promotions. Each press release you create and submit will provide a spike of traffic to any website you list within the press release itself. Another additional benefit is that these back links within the press releases will boost your rankings within the search engines.
When driving traffic to the website offer it is very important to diversify the tools and tactics use to generate this traffic. A good traffic generation strategy should consist of things like article marketing, pay per click advertising, search engine optimization, joint ventures, video marketing, forum marketing and list building for e-mail marketing. In addition to all these methods, adding press releases to your traffic generation strategy provides an additional traffic generation method that is flexible, fast, targeted and extremely effective.
The bottom line is that we would all love more targeted traffic. Having said that, the search engines love press releases as they provide a constant source of fresh up-to-date content.Each press release you create should have what we call a hook. A hook is something that will set your press release aside from all other promotions within the market. A hook is often referred to as the unique selling proposition. For example as part of your promotion if you are offering a special discount, or some bonus products to go with the main offer then this becomes your hook. You should focus on your hook within the title and body of your press release. This focus should then extend and flow through to your sales copy.
Each press release you write should focus on a maximum of four key words. You should research these keywords using the usual tools like Wordtracker.com and keyworddiscovery.com prior to writing your press release. We will discuss keywords further when we get to the next chapter on press release creation.