"Optimize The Wrong Keywords And You'll Likely Never See Results ...” Chapter 2
"How Changing One Single Onpage Optimization Factor Can Boost
Your Rankings By Over 350 Positions!"
"The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed!” Chapter 4
"How To Skyrocket Your Website To The Top Of Google With
Properly Planned Offpage Optimization!"
The Term Diet Information ..."Quick Summary
"Are You Asking Google To Penalize Or Ban Your Website?” Chapter 7
"Don't Get Your Website Banned BY Google... By Accident!”
Chapter 8
"Possibly The Biggest Misconception About Ranking Well In The Search Engines...”
Chapter 9
"What You Must Do To Rank Well For Your Inner Web Pages...”
Chapter 10
How To Use It To 1-Up Your Competitors!”
Note: Before you begin, if you're NOT 100% serious about getting your website to the top of Google and the other major search engines, DO NOT read another word. Only read on if you plan to put into action, everything I will be teaching you. It's best to print this eBook off, highlight areas, and take notes as you learn the exact steps needed for a top search engine ranking.
Ok, on to chapter 1...If you're anything like me, you've probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.
At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is not the way to go about doing things.
Let me give you a specific example of what your very first steps MUST be when creating any website.In our example, let's create a weight loss related website. Our weight loss related website will primarily sell a weight loss eBook. Before we start creating and collecting content for the website we need to do a little keyword research. This is VERY important and should not be skipped. To do our keyword research we need to visit a few websites.
The first of which should be http://www.goodkeywords.com.They have a very good keyword tool and best of all, it's free! Once we've downloaded this software, we can enter the most generic keyword for our website into the software. In our example, our keyword would be "weight loss".
You'll notice that in the screenshot below, Good Keywords will return a list of related terms.
SINo. is a next numbering system and just shows shows you the rank of which keyword was searched the most times last month. The SINo. 1 is "weight loss" and was searched 1,413,194 times in the Overture search engine last month.
The Words column shows the specific keyword that was searched. If you enter "weight loss", the Good Keywords tool will bring back the 100 keywords containing the word "weight loss" that were searched for last month.
The "count" column will then show us how many times the specific keyword has been searched for the previous month within the Overture.com search engine. Generally, you can take that number times 3, in order to estimate the number of times that keyword has been searched within Google for the previous month.
Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people when I first begin my online endevours.Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away. For now, just take my word for it. I'll be teaching you later why starting with these highly competitive phrases is not smart.
Let's take a quick peek at Google so I can show you exactly how many websites are competing for this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million websites competing for this keyword phrase!
I don't know about you, but that's an awful lot of websites to be competing against, especially if you're just starting. By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss", but it's always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords.
Ok, so back to finding which keywords we want to target.
These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see exactly how hard it will be to optimize for the specified keyword.
We'll begin with the keyword "weight loss story" because people looking for weight loss stories are more than likely trying to find out how to lose weight and may buy your weight loss eBook.
which is not a top level webpage, meaning it's not simply http://www.runwalkjog.com
This is good news for us because, typically, if a website's subpage is ranking well in Google, we have an immediate advantage if we choose to target the same keyword with our homepage (i.e. www.domain.com). For now, just take my word on this, as I will go into more detail why it's usually easier to rank well for your homepage than any other webpage on your website.
You'll also notice that the website has a Google Page Rank of 4.Note: Here's a quick definition of Page Rank. Page Rank is Google's way of giving a specific value to how popular your website is. It is based on the number of "votes" other websites cast for your website. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is 1 of the many factors that Google takes into account when ranking websites.
For example, on the page below this website is linking to www.motivation123.com. So, this website is casting a "vote" for www.motivation123.com, thus increasing the Page Rank of www.motivation123.com.
In order to see your own website's Google Page Rank, as well as others, you must have the Google Toolbar installed on your computer. You can get that for free here:http://toolbar.google.com
Once you've installed the Google Toolbar, it will be located at the top of your web browser as shown below:
Seeing that the #1 ranked website for this keyword only has a Page Rank of 4 is also good news for us, because a Page Rank of 4 should be easy to obtain. Remember, the ONLY way to increase our website's Page Rank is by getting other websites to link to us (getting other websites to "cast votes" for us). Later, I'll teach you the right way to get thousands of links pointing to your website in a matter of a few days.
Every website on the internet is created using a programming language called "html". In order to see the "html code" that is used to create a webpage, we must click "view", then "source" within our web browser as shown below:
This will open up a text file for us to have a look at and see if this website is actually optimizing their "Onpage Optimization factors".
* Side Note: There are 2 types of search engine optimization methods, onpage and offpage optimization. We'll cover offpage optimization in later chapters, but for now we're going to have a look at "Onpage Optimization". As we view the source file from this website, we need to look for a few things. Whether or not they are using <h1> header tags and are placing the keyword "weight loss story" within those tags. In this case, they are not... AND they aren't even using <h1> header tags at all! Another great thing for us!
Whether or not they are using their main keyword in the <title> tags of the website. In this case, they are, which is one of the main reasons they're currently ranked highly for "weight loss stories".
?Search EngineOptimization MADE EASY 8
? Whether or not they've bolded, underlined, or italicized the words "weight loss story" anywhere in the body of the webpage. In this case, yes... they have. They've actually bolded the keyword "weight loss stories" 4 different times throughout the webpage. At first glance, it looks as though this is another one of the major reasons they've managed to grab the top spot for this keyword. Bolding is something we can do right away, so now we know that we should also bold some of the keywords throughout our copy.
? Whether or not they are using <alt> image tags and placing the keyword "weight loss stories" within that tag. In this case, that answer is easy because they're not even using any images at all! This is definitely something we can do when optimizing our website. And another thing we can do to "one-up" this #1 ranked website. It is best to add images that are actually named after our main keyword. For example, we could insert an image and call it weight-loss-stories-graphic1.jpg and so on.
? The final thing we want to note is whether or not they've placed the keyword once at the very beginning of the copy, and once at the very end of the copy. In this case they have placed it near the beginning BUT have not placed it at the end. This is another thing we can do to better optimize our webpage.
We now know we can easily out optimize this #1 ranked website!Remember, the main idea behind ranking well on Google is to analyze the top ranked websites to find out exactly what they're doing and then do those things, BUT just a little better to one up them and obtain a better ranking.
We'll continue to go through the same process for the other 2 keywords we've found. It is best to analyze the top 5 ranking websites for each keyword.Note: If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it's probably not best to shoot for that keyword until we build some momentum and get some initial traffic from the easier ranking keywords with less competition, like I mentioned earlier.
Above I mentioned that keyword research was very important in building traffic. Some other very good resources for building keywords and finding niche phrases include the following:http://inventory.overture.com (web-based version of goodkeywords.com) Cost: Free
http://www.keywordlocator.com
One Time Cost: $87
http://www.wordtracker.com
Monthly Cost: $52.70
That wraps up chapter 1 and the first steps you need to follow in order to choose whcih keywords you're going to target. This is probably the most crucial step in optimizing any website. You MUST build a solid foundation by selecting the keywords with the right amount of competition or you're doomed for failure.
Ok, let's move on to chapter 2!? weight loss story
? weight loss picture
? safe weight loss
When creating your page title, it should not look like this:
?
Welcome to our website!
This would be a perfect title for your webpage:
?
Weight Loss Story | Safe Weight Loss Picture
Notice that I've:
? Taken out all of the "ands"
? Replaced one of the "ands" with a "|" character
? Note: This character is located on the keyboard directly above the "enter key". ? Combined the keywords "Safe Weight Loss" with "Weight Loss Picture”
Always Combine Your Keywords In The Page Title!
When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.
Add <h1> header tagsThe <h1> header tag should be as far towards the top left hand side of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page, and then follows down to the bottom right hand side of the page. So, it's best to place your <h1> header tag on the top left hand or top/middle portion of your page.
You can think of an <h1> header tag as a title for whatever content you have on your page. For example, the <h1> header tag of this chapter would have been:... and the html code used to create this title would look like this:
<h1>"How changing 1 onpage optimization factor can boost your rankings by over 350 positions!"</h1>
Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within the h1 header tags. <h1>Weight Loss Story</h1> would be a perfect header tag.
Note: If you're using an html editing program such as Dreamweaver, all you have to do is highlight the text you want to make your <h1> header tag, as shown below:
... and then click the dropdown button from the properties menu, and select "heading 1" as shown below. That will automatically enclose your text within <h1> header tags.
Add <h2> header tags
Next, we'll need to create an <h2> header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage.
A good <h2> header tag for our example would be:Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example:
© 2005 copyright www.domain.com a weight loss storyOnce we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.
Properly include <alt> image tags ...Next, add an alt image tag to the very top image of your webpage (This is usually your website's header graphic). Use the <alt> image tag using the text "weight loss story header".
The html code used to add an <alt> image tag would look like this:<img src="YourGraphic.jpg" width="503" height="93" alt="weight loss story"> Note: If you're using Dreamweaver to create your webpage, simply highlight your graphic and then type "weight loss story" into the "alt" textbox within the properties menu. See below:
Next, click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture graphic" and "safe weight loss image". This ensures that Google won't view this as spam.
Force Google To Read Your Keywords First!Now, remember I stated above that Google reads your webpage from top left, to bottom right? Well, in general they do, but because most websites contain a left hand column which contains all of their navigation links, as shown below:
Google WILL View all of the text in the left hand column Before The Body of the webpage. This isn't good for us, because we want Google to actually read our content first!
How can you get around this? I've come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.
Here is what you need to do:
Rather than creating a table that looks like this, which is essentially what the website above looks like...
navigational links
Your body text...
By doing this, Google will read the top left hand row/column first (This is labeled "empty column") BUT will see that it is empty, so it will then read the body text of your webpage and then read the 2nd left hand row/column which contains your navigational links! :-)
That's all there is to it!In summary, I really want to point out the fact that, although good onpage optimization is something you'll really want to do, it is NOT how you make dramatic changes in your search engine ranking!
This is one of the biggest misconceptions in the search engine world. Many believe that by getting your keyword density just right, or by moving your keywords around on the page in just the right places, you'll really move up in the search engines.
Note: Keyword Density is the percentage of times a keyword appears on your page, compared to the total number of words on the page.Anyway, before we move on, I want you to know that what I've taught you so far are only onpage optimization methods. These are things you should do to your webpages, but will only move your website up a few places in the search engines. It is the offpage optimization factors that will get you high rankings. I will teach you exactly what offpage optimization factors are, AND how to make sure you optimize this perfectly for Google and the other major search engines!
You may or may not have heard people claim they can get listed in Google in only 24 hours. It seems that nearly 100% of the people you run across in forums act like in order to get indexed by Google in 24 hours is some miracle feat that can only be accomplished by doing some "top secret" marketing tactic or advanced optimization strategy.
Well, the truth of the matter is...