BENEFITS
Till now we have seen that the Offer, Headline and Action should be benefit oriented. Therefore, benefit should shine through all the elements of your page.
People do not buy medicine; they buy relief from pain.
Feature is a specification or technical information, while benefit is the end result a visitor or a consumer is after.
Beware of benefit overload- Don’t go overboard with benefits, especially when you have a technically aware audience. They will know the benefits of the specifications. Here, information and clarity is a better approach to take than benefits.