Trust Test #2 – Student Testimonials
Sunstone (one of LeadSquared’s clients in Education Segment) was struggling with low conversions. We redesigned the page with main focus on testimonials and new offering.
Control
Variation A
Why did Variation A win ?
The variation A actually had animated testimonials on the page, which depicted the benefits( role transformation). Plus, below the testimonials there was an arrow showing the transformed role of the student after taking the course.