Service Sellers Master Course by Ken Evoy - HTML preview

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7. DAY 7 Build Free Traffic

“Build it and they will come.”
-- Field of Dreams (1989)

 

00002.jpgYou are building a solid Theme-Based Content Site. So how will you let your target group know about it?

The next three DAYS are all about Traffic-Building. The most time-and-costefficient way to draw targeted traffic to your site is by working the free Search Engines.

00002.jpgGoal-of-the-DAY... Get familiar with the four-step process of…

1) Submitting
2) Spider-tracking
3) List-watching
4) Keyword-ranking

Then, if you are using SBI! (so important for easy tracking) become comfortable with the Search Engine HQ and its reports…

1) Submit-Spider-List Report
2) Keyword Ranking Report
3) Keyword Searches Report

00002.jpgTalk about a “field of dreams!” If you simply build it, your content site might as well be a cornfield in Iowa, visited only by ghosts!

Yes, it’s true. This course has shown you how to develop a strong Theme-Based Content Site, completely loaded with HIGH-PROFITABILITY Keyword-Focused Content Pages. These pages OVERdeliver to your human readers, and at the same time, satisfy the Search Engines.

So you’re way ahead of 99% of e-business people on the Net. You have created a diamond, shining brilliantly with terrific content. Does that guarantee you success?

Sorry to say... nope! Why not? Because it’s just sitting there, buried in the middle of that huge cornfield, that field of dreams. What’s missing in order to turn your dreams into reality and build income through content? Free, targeted traffic.

If you can't attract free, targeted visitors via the Search Engines, you’re immediately at a huge disadvantage. That’s because you’re going to have to pay to drive traffic to your Web site. While paying for supplemental traffic can make sense for many online businesses, you definitely do not want this to be your primary source of traffic. There are a number of reasons why not…

1) Depending on your niche or topic, advertising can be very expensive. It also prevents you from ever really owning your own business. When you stop paying for advertising, your business disappears.

2) If you do not know what your ROI (Return On Investment) is or exactly what each and every visitor is worth to you, advertising can be a bit of a gamble. This is especially true for brand new sites that are still feeling their way around.

3) A visitor who arrives from advertising campaigns recognizes that the relationship is purely commercial, and she expects to be pitched. Obviously, she will have her guard up and will be more difficult to convert into a customer.

On the other hand, when you “get it right” at the Search Engines, the engines will deliver more and more targeted traffic on daily basis.

 

00006.jpgPut your site into the Top 3% of all sites on the Net according to Alexa…

 

http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html

 

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Take-home lesson? Concentrate on ways that will consistently deliver the largest amount of low-cost, sustainable traffic. Don’t try to “do it all” right off the bat.

OK. Let’s begin with the engines…