Goal-of-the-DAY... Familiarize yourself with a good traffic-reporting package. Convert your Theme-Based Content Site’s OUT-pointing links into special tracking links (no need to do this with Site Build It! -- all links out are automatically created as tracking links)...
http://buildit.sitesell.com/
With these goals in mind...Let’s see where you’re at as we approach the end of The Service Sellers Masters Course...
You have a wonderful Theme-Based Content Site, full of high-value content C
that OVERdelivers to your human readers and that ranks highly and fairly with your Search Engine friends. And that means...
You have traffic T
coming into your site (from all your traffic-building efforts)You PREsell to your visitor P
. Part of your traffic going out of your site (hopefully through links to your second-income-generating sites -- merchantpartners, your own store, etc., etc.). It has cost you time and money to generate your incoming traffic. Your outgoing traffic generates immediate income for you through contracts or via your other monetization models. (Incoming traffic is the focus of your MWR -- the PREselling of your service and your Back-Up Response -- soliciting subscribers to your e-zine).
If we stopped here, your site would be a black box. A “black box” is a concept used in physics. You can measure what goes into the black box, and you can measure what comes out of the black box... but you don’t know what the heck is happening inside of that black box. In other words, you don’t know why things happen.
And for your long-term success, that’s critical. Why?Because if you know more about the nature of your incoming and outgoing traffic, you can maximize your returns for every dollar and minute that you spend!
Yes, that is kind of important... “critical,” even.
And what do you need to know?...
A) Traffic
B) Links in
C) Links out.
Let’s start peeking inside your “black box” by studying your traffic...Traffic, of course, is your lifeblood. You need the means to do some “blood tests” to determine your site’s health.
Unfortunately, all the traffic analysis packages out there are written by techies... for techies. They give you so much data... just because they can! But all you need to know is... what you need to know!
You need information, not reams of useless data.The key to traffic analysis is to simplify. Forget the 150 different ways that trafficanalyzing software slices and dices hits, visits, pages, page views, and visitors. You simply don’t need to know how many left-handed Norwegians visit your site between 3-4 AM on Sundays.
So let’s prune away all the useless data, and keep only the “need to know” information...